{"id":5307,"date":"2026-02-10T11:21:19","date_gmt":"2026-02-10T04:21:19","guid":{"rendered":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/?p=5307"},"modified":"2026-02-10T11:21:19","modified_gmt":"2026-02-10T04:21:19","slug":"10-nguyen-tac-va-cong-cu-thuc-thi-chien-luoc-thanh-cong-goc-nhin-tu-nha-huan-luyen-doanh-nghiep-chuyen-sau","status":"publish","type":"post","link":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/10-nguyen-tac-va-cong-cu-thuc-thi-chien-luoc-thanh-cong-goc-nhin-tu-nha-huan-luyen-doanh-nghiep-chuyen-sau\/","title":{"rendered":"10 nguy\u00ean t\u1eafc v\u00e0 c\u00f4ng c\u1ee5 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u2013 G\u00f3c nh\u00ecn t\u1eeb nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p chuy\u00ean s\u00e2u"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #f99b1c;\">Trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, t\u1eeb t\u1eadp \u0111o\u00e0n l\u1edbn \u0111\u1ebfn doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME), vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n, nh\u01b0ng kh\u1ea3 n\u0103ng th\u1ef1c thi hi\u1ec7u qu\u1ea3 m\u1edbi l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7. Th\u1ef1c t\u1ebf cho th\u1ea5y, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p s\u1edf h\u1eefu chi\u1ebfn l\u01b0\u1ee3c hay nh\u01b0ng l\u1ea1i th\u1ea5t b\u1ea1i trong tri\u1ec3n khai v\u00ec thi\u1ebfu s\u1ef1 \u0111\u1ed3ng b\u1ed9, thi\u1ebfu c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb v\u00e0 kh\u00f4ng c\u00f3 quy tr\u00ecnh ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #f99b1c;\">V\u1edbi kinh nghi\u1ec7m t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong vai tr\u00f2 l\u00e0 m\u1ed9t nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p chuy\u00ean s\u00e2u, ch\u00fang t\u00f4i \u0111\u00e3 h\u1ec7 th\u1ed1ng h\u00f3a 10 nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u00f9ng b\u1ed9 c\u00f4ng c\u1ee5 th\u1ef1c ti\u1ec5n gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 th\u1ec3 nh\u00e2n r\u1ed9ng.<\/span><\/p>\n<h2><span style=\"color: #006275;\"><strong>10 Nguy\u00ean t\u1eafc Th\u1ef1c thi Chi\u1ebfn l\u01b0\u1ee3c Th\u00e0nh c\u00f4ng (Strategic Execution Rules)<\/strong><\/span><\/h2>\n<p><span style=\"color: #006275;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 nguy\u00ean t\u1eafc th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng t\u1eeb nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p <a style=\"color: #006275;\" href=\"https:\/\/thomastrinhtoan.com\/gioi-thieu\/actioncoach-la-ai\/\">Thomas Tr\u1ecbnh To\u00e0n &#8211; TCBD<\/a><\/span><\/p>\n<figure id=\"attachment_5308\" aria-describedby=\"caption-attachment-5308\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5308 size-large\" src=\"http:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2025\/07\/Building-a-Cyber-Resilient-Business-9-1024x587.png\" alt=\"Hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p 10 nguy\u00ean t\u1eafc th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c\" width=\"1020\" height=\"585\" srcset=\"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2025\/07\/Building-a-Cyber-Resilient-Business-9-1024x587.png 1024w, https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2025\/07\/Building-a-Cyber-Resilient-Business-9-300x172.png 300w, https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2025\/07\/Building-a-Cyber-Resilient-Business-9-768x440.png 768w, https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2025\/07\/Building-a-Cyber-Resilient-Business-9-1536x881.png 1536w, https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2025\/07\/Building-a-Cyber-Resilient-Business-9-2048x1174.png 2048w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-5308\" class=\"wp-caption-text\"><span style=\"color: #006275;\">Hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p 10 nguy\u00ean t\u1eafc th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c<\/span><\/figcaption><\/figure>\n<ol>\n<li>\n<h3><span style=\"color: #f99b1c;\"><strong> R\u00f5 r\u00e0ng v\u1ec1 M\u1ee5c \u0111\u00edch v\u00e0 M\u1ee5c ti\u00eau (Purpose &amp; Goal Clarity)<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"color: #006275;\">&#8220;Execution starts with clarity.&#8221; (Kaplan &amp; Norton, 2004)<\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">X\u00e1c \u0111\u1ecbnh <strong>t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\">\u0110\u1ed3ng b\u1ed9 gi\u1eefa <strong>chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty, b\u1ed9 ph\u1eadn v\u00e0 c\u00e1 nh\u00e2n<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\">C\u00f3 tr\u1ecdng t\u00e2m, c\u00f3 th\u1ee9 t\u1ef1 \u01b0u ti\u00ean \u2013 tr\u00e1nh m\u01a1 h\u1ed3 \u0111a h\u01b0\u1edbng<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\">C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3: OGSM, Vision\/Mission Canvas, Strategy Map<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>Vision\/Mission Canvas<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><em>(Phi\u00ean b\u1ea3n d\u00e0nh cho doanh nghi\u1ec7p v\u1eeba &amp; nh\u1ecf \u2013 t\u1ed1i \u01b0u theo m\u00f4 h\u00ecnh hu\u1ea5n luy\u1ec7n th\u1ef1c chi\u1ebfn)<\/em><\/span><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>PH\u00c2N KHU<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>C\u00c2U H\u1eceI H\u01af\u1edaNG D\u1eaaN<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>N\u1ed8I DUNG M\u1eaaU (MINH HO\u1ea0)<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\"><strong>VISION \u2013 T\u1ea6M NH\u00ccN<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; Doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh ai trong 5\u201310 n\u0103m t\u1edbi?- Khi nh\u1eafm m\u1eaft l\u1ea1i, b\u1ea1n th\u1ea5y c\u00f4ng ty m\u00ecnh \u0111ang l\u00e0m g\u00ec v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u00ec \u0111i\u1ec1u g\u00ec?<\/span><\/td>\n<td><span style=\"color: #006275;\">&#8220;Tr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf v\u00e0 thi c\u00f4ng n\u1ed9i th\u1ea5t h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, mang phong c\u00e1ch s\u1ed1ng tinh t\u1ebf \u0111\u1ebfn h\u00e0ng tri\u1ec7u gia \u0111\u00ecnh.&#8221;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>MISSION \u2013 S\u1ee8 M\u1ec6NH<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; T\u1ea1i sao b\u1ea1n t\u1ed3n t\u1ea1i?- B\u1ea1n \u0111ang ph\u1ee5c v\u1ee5 ai v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec cho h\u1ecd?- Gi\u00e1 tr\u1ecb b\u1ea1n mang l\u1ea1i l\u00e0 g\u00ec?<\/span><\/td>\n<td><span style=\"color: #006275;\">&#8220;Ch\u00fang t\u00f4i gi\u00fap kh\u00e1ch h\u00e0ng ki\u1ebfn t\u1ea1o kh\u00f4ng gian s\u1ed1ng \u0111\u1eb3ng c\u1ea5p v\u00e0 ti\u1ec7n nghi th\u00f4ng qua gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf &amp; thi c\u00f4ng tr\u1ecdn g\u00f3i, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed.&#8221;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>CORE VALUES \u2013 GI\u00c1 TR\u1eca C\u1ed0T L\u00d5I<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; Nh\u1eefng ph\u1ea9m ch\u1ea5t n\u00e0o b\u1ea1n mu\u1ed1n duy tr\u00ec trong \u0111\u1ed9i ng\u0169?- V\u0103n ho\u00e1 b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng l\u00e0 g\u00ec?<\/span><\/td>\n<td><span style=\"color: #006275;\">Trung th\u1ef1c \u2013 Tr\u00e1ch nhi\u1ec7m \u2013 S\u00e1ng t\u1ea1o \u2013 \u0110\u1ed3ng \u0111\u1ed9i \u2013 Cam k\u1ebft<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>CUSTOMERS \u2013 KH\u00c1CH H\u00c0NG M\u1ee4C TI\u00caU<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; Ai l\u00e0 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n?- H\u1ecd \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n \u0111\u1ec1 g\u00ec?- H\u1ecd k\u1ef3 v\u1ecdng \u0111i\u1ec1u g\u00ec?<\/span><\/td>\n<td><span style=\"color: #006275;\">Gia \u0111\u00ecnh tr\u1ebb, doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t, ch\u1ee7 \u0111\u1ea7u t\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n nh\u1ecf; mong mu\u1ed1n nh\u00e0 \u0111\u1eb9p, t\u1ed1i \u01b0u chi ph\u00ed, ti\u1ebfn \u0111\u1ed9 nhanh<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>UNIQUE VALUE \u2013 GI\u00c1 TR\u1eca KH\u00c1C BI\u1ec6T<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; \u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n n\u1ed5i b\u1eadt v\u00e0 kh\u00e1ch h\u00e0ng ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7?<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u1ed5ng th\u1ea7u Design &amp; Build tr\u1ecdn g\u00f3i \u2013 Quy tr\u00ecnh r\u00f5 r\u00e0ng \u2013 \u0110\u1ed9i ng\u0169 kinh nghi\u1ec7m \u2013 Cam k\u1ebft ti\u1ebfn \u0111\u1ed9<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>CAPABILITY \u2013 N\u0102NG L\u1ef0C L\u00d5I<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; B\u1ea1n l\u00e0m t\u1ed1t nh\u1ea5t \u0111i\u1ec1u g\u00ec?- N\u0103ng l\u1ef1c n\u00e0o l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u1ea1t t\u1ea7m nh\u00ecn?<\/span><\/td>\n<td><span style=\"color: #006275;\">Thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o \u2013 Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n \u2013 Thi c\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng \u2013 Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>IMPACT \u2013 T\u00c1C \u0110\u1ed8NG X\u00c3 H\u1ed8I<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; B\u1ea1n mu\u1ed1n \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n g\u00ec cho c\u1ed9ng \u0111\u1ed3ng, x\u00e3 h\u1ed9i, th\u1ebf h\u1ec7 sau?<\/span><\/td>\n<td><span style=\"color: #006275;\">Lan to\u1ea3 v\u0103n ho\u00e1 s\u1ed1ng \u0111\u1eb9p \u2013 T\u1ea1o vi\u1ec7c l\u00e0m cho 500 ng\u01b0\u1eddi \u2013 Truy\u1ec1n c\u1ea3m h\u1ee9ng s\u1ed1ng tr\u00e1ch nhi\u1ec7m<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>MEASURES \u2013 CH\u1ec8 S\u1ed0 \u0110\u1ecaNH H\u01af\u1edaNG<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; L\u00e0m sao bi\u1ebft b\u1ea1n \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng?- KPI chi\u1ebfn l\u01b0\u1ee3c n\u00e0o c\u1ea7n theo d\u00f5i?<\/span><\/td>\n<td><span style=\"color: #006275;\">Doanh thu \u2013 Ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng \u2013 T\u0103ng tr\u01b0\u1edfng nh\u00e2n s\u1ef1 \u2013 S\u1ed1 l\u01b0\u1ee3ng d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #006275;\"><strong>Strategy Map<\/strong><strong> &#8211; \u1ee8NG D\u1ee4NG BSC<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>VISION &amp; MISSION\u00a0<\/strong><\/span><span style=\"color: #006275;\"><strong>\u00a0(T\u1ea7m nh\u00ecn &amp; S\u1ee9 m\u1ec7nh doanh nghi\u1ec7p)<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0 \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0 \u2502\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>T\u00c0I CH\u00cdNH (Financial Perspective)\u00a0\u00a0\u00a0\u00a0\u00a0 \u2502<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0 \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u25b6<\/strong><strong> T\u0103ng tr\u01b0\u1edfng doanh thu<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u25b6<\/strong><strong> T\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn &amp; chi ph\u00ed<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u25b6<\/strong><strong> T\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb cho c\u1ed5 \u0111\u00f4ng<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0 \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0 \u2502\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>KH\u00c1CH H\u00c0NG (Customer Perspective)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2502<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0 \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u25b6<\/strong><strong> N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u25b6<\/strong><strong> T\u0103ng \u0111\u1ed9 trung th\u00e0nh &amp; gi\u1edbi thi\u1ec7u<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u25b6<\/strong><strong> \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0 \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0 \u2502 V\u1eacN H\u00c0NH N\u1ed8I B\u1ed8 (Internal Process Perspective)\u2502<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0 \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u25b6<\/strong><strong> T\u1ed1i \u01b0u quy tr\u00ecnh c\u1ed1t l\u00f5i (Core processes)<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u25b6<\/strong><strong> \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 &amp; AI trong v\u1eadn h\u00e0nh<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u25b6<\/strong><strong> Qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng &amp; c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0 \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0 \u2502\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>H\u1eccC H\u1eceI &amp; PH\u00c1T TRI\u1ec2N (Learning &amp; Growth) \u2502<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0 \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u25b6<\/strong><strong> Ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o &amp; \u0111\u1ed9i ng\u0169<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u25b6<\/strong><strong> V\u0103n ho\u00e1 h\u1ecdc t\u1eadp, s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong><strong>\u25b6<\/strong><strong> H\u1ec7 th\u1ed1ng th\u00f4ng tin &amp; d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh<\/strong><\/span><\/p>\n<ol start=\"2\">\n<li>\n<h3><span style=\"color: #f99b1c;\"><strong> Chuy\u1ec3n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 (Translate into Actions)<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"color: #006275;\">\u201cStrategy without execution is a dream. Execution without strategy is chaos.\u201d \u2014 HBR<\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">Chia nh\u1ecf chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u00e0nh \u0111\u1ed9ng (Initiatives)<\/span><\/li>\n<li><span style=\"color: #006275;\">Ph\u00e2n b\u1ed5 KPI, ng\u00e2n s\u00e1ch, timeline v\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\">C\u00f4ng c\u1ee5: Action Plan, Gantt Chart, LION Weekly\/Monthly Meeting<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h3><span style=\"color: #f99b1c;\"><strong> T\u00edch h\u1ee3p \u0111\u1ed5i m\u1edbi \u2013 s\u00e1ng t\u1ea1o \u2013 c\u00f4ng ngh\u1ec7 (Innovation + AI leverage)<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"color: #006275;\">Theo Scopus (Lee &amp; Trimi, 2018): &#8220;Strategic agility and AI adoption enhances execution speed.&#8221;<\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">Li\u00ean t\u1ee5c <strong>\u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh, s\u1ea3n ph\u1ea9m, quy tr\u00ecnh<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\">K\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 s\u1ed1 (AI, automation, data analytics\u2026) trong v\u1eadn h\u00e0nh<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\">C\u00f4ng c\u1ee5: AI Canvas, Digital Capability Framework, Design Thinking<\/span><\/p>\n<h2><span style=\"color: #006275;\"><strong>AI CANVAS \u2013 KHUNG TRI\u1ec2N KHAI TR\u00cd TU\u1ec6 NH\u00c2N T\u1ea0O TRONG DOANH NGHI\u1ec6P<\/strong><\/span><\/h2>\n<p><span style=\"color: #006275;\"><strong>AI Canvas<\/strong> \u2013 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t b\u1edfi Harvard Business Review (2018, Thomas H. Davenport &amp; Rajeev Ronanki), gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh <strong>c\u00e1ch \u1ee9ng d\u1ee5ng AI v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/strong> m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 hi\u1ec7u qu\u1ea3<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau:<\/strong> Gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 b\u00e0i to\u00e1n, d\u1eef li\u1ec7u, k\u1ef9 thu\u1eadt AI, c\u00e1ch t\u00edch h\u1ee3p, t\u00e1c \u0111\u1ed9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai c\u00f4ng ngh\u1ec7 AI m\u1ed9t c\u00e1ch th\u1ef1c ti\u1ec5n.<\/span><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>TH\u00c0NH PH\u1ea6N<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>C\u00c2U H\u1eceI H\u01af\u1edaNG D\u1eaaN<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>G\u1ee2I \u00dd N\u1ed8I DUNG M\u1eaaU<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\"><strong>1. M\u1ee5c ti\u00eau kinh doanh (Business Objective)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; V\u1ea5n \u0111\u1ec1 b\u1ea1n mu\u1ed1n AI gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec?- M\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n \u0111i\u1ec1u g\u00ec?<\/span><\/td>\n<td><span style=\"color: #006275;\">Gi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng t\u1eeb 1h xu\u1ed1ng c\u00f2n 5 ph\u00fat<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>2. D\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o (Data)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; B\u1ea1n c\u00f3 lo\u1ea1i d\u1eef li\u1ec7u n\u00e0o?- C\u00f3 \u0111\u1ee7 kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng?- C\u1ea7n x\u1eed l\u00fd th\u1ebf n\u00e0o?<\/span><\/td>\n<td><span style=\"color: #006275;\">D\u1eef li\u1ec7u h\u1ed9i tho\u1ea1i t\u1eeb chatbot, email, CRM<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>3. M\u00f4 h\u00ecnh AI \/ Machine Learning<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; D\u00f9ng k\u1ef9 thu\u1eadt AI n\u00e0o?- C\u00f3 d\u00f9ng m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y kh\u00f4ng?- D\u1ef1 \u0111o\u00e1n, ph\u00e2n lo\u1ea1i hay t\u1ea1o n\u1ed9i dung?<\/span><\/td>\n<td><span style=\"color: #006275;\">NLP (x\u1eed l\u00fd ng\u00f4n ng\u1eef), AI t\u1ed5ng h\u1ee3p v\u0103n b\u1ea3n, ph\u00e2n lo\u1ea1i y\u00eau c\u1ea7u<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>4. Quy tr\u00ecnh t\u00edch h\u1ee3p (Integration)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; K\u1ebft n\u1ed1i AI v\u00e0o h\u1ec7 th\u1ed1ng n\u00e0o?- T\u1ef1 \u0111\u1ed9ng ho\u00e1 b\u01b0\u1edbc n\u00e0o?- C\u00f3 c\u1ea7n can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi?<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u00edch h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng CRM v\u00e0 chatbot \u0111a k\u00eanh<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>5. Quy m\u00f4 &amp; t\u00e1c \u0111\u1ed9ng (Impact &amp; Scope)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn bao nhi\u00eau ng\u01b0\u1eddi?- L\u00e0m thay \u0111\u1ed5i quy tr\u00ecnh g\u00ec?- L\u1ee3i \u00edch \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c?<\/span><\/td>\n<td><span style=\"color: #006275;\">80% y\u00eau c\u1ea7u CSKH \u0111\u01b0\u1ee3c x\u1eed l\u00fd t\u1ef1 \u0111\u1ed9ng; ti\u1ebft ki\u1ec7m 2 nh\u00e2n s\u1ef1 fulltime<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>6. Ng\u01b0\u1eddi d\u00f9ng ch\u00ednh (End Users)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; Ai l\u00e0 ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ec7 th\u1ed1ng AI?- C\u1ea7n hu\u1ea5n luy\u1ec7n kh\u00f4ng?- C\u00f3 d\u1ec5 d\u00f9ng kh\u00f4ng?<\/span><\/td>\n<td><span style=\"color: #006275;\">Nh\u00e2n vi\u00ean CSKH v\u00e0 kh\u00e1ch h\u00e0ng qua chatbot\/messenger<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>7. H\u1ea1 t\u1ea7ng &amp; b\u1ea3o m\u1eadt (Infrastructure &amp; Security)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; L\u01b0u tr\u1eef d\u1eef li\u1ec7u \u1edf \u0111\u00e2u?- C\u00f3 tu\u00e2n th\u1ee7 b\u1ea3o m\u1eadt kh\u00f4ng?- AI ch\u1ea1y tr\u00ean cloud, server hay thi\u1ebft b\u1ecb?<\/span><\/td>\n<td><span style=\"color: #006275;\">L\u01b0u tr\u1eef tr\u00ean cloud (AWS\/GCP); tu\u00e2n th\u1ee7 GDPR &amp; ISO27001<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>8. L\u1ed9 tr\u00ecnh tri\u1ec3n khai (Roadmap)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">&#8211; B\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?- POC \u2013 Pilot \u2013 Scale nh\u01b0 th\u1ebf n\u00e0o?- C\u1ea7n ngu\u1ed3n l\u1ef1c g\u00ec?<\/span><\/td>\n<td><span style=\"color: #006275;\">Th\u00e1ng 1: POC; Th\u00e1ng 3: Pilot 1 k\u00eanh; Th\u00e1ng 6: Tri\u1ec3n khai to\u00e0n b\u1ed9<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #ed1c24;\"><strong>T\u00f3m t\u1eaft bi\u1ec3u m\u1eabu AI Canvas (1 trang)<\/strong><\/span><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\" width=\"158\"><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau<\/strong><\/span><\/td>\n<td style=\"text-align: center;\" width=\"280\"><span style=\"color: #006275;\"><strong>D\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o<\/strong><\/span><\/td>\n<td style=\"text-align: center;\" width=\"115\"><span style=\"color: #006275;\"><strong>M\u00f4 h\u00ecnh AI<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"158\"><span style=\"color: #006275;\">&#8230;<\/span><\/td>\n<td width=\"280\"><span style=\"color: #006275;\">&#8230;<\/span><\/td>\n<td width=\"115\"><span style=\"color: #006275;\">&#8230;<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"158\"><span style=\"color: #006275;\">Quy tr\u00ecnh t\u00edch h\u1ee3p<\/span><\/td>\n<td width=\"280\"><span style=\"color: #006275;\">T\u00e1c \u0111\u1ed9ng &amp; quy m\u00f4<\/span><\/td>\n<td width=\"115\"><span style=\"color: #006275;\">Ng\u01b0\u1eddi d\u00f9ng<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"158\"><span style=\"color: #006275;\">&#8230;<\/span><\/td>\n<td width=\"280\"><span style=\"color: #006275;\">&#8230;<\/span><\/td>\n<td width=\"115\"><span style=\"color: #006275;\">&#8230;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<thead>\n<tr>\n<td width=\"158\"><span style=\"color: #006275;\"><strong>H\u1ea1 t\u1ea7ng \u2013 B\u1ea3o m\u1eadt<\/strong><\/span><\/td>\n<td width=\"280\"><span style=\"color: #006275;\"><strong>L\u1ed9 tr\u00ecnh tri\u1ec3n khai<\/strong><\/span><\/td>\n<td width=\"115\"><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"158\"><span style=\"color: #006275;\">&#8230;<\/span><\/td>\n<td width=\"280\"><span style=\"color: #006275;\">&#8230;<\/span><\/td>\n<td width=\"115\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"color: #006275;\"><strong>DIGITAL CAPABILITY FRAMEWORK (DCF)<\/strong><\/span><\/h2>\n<p><span style=\"color: #006275;\"><strong>Digital Capability Framework (DCF)<\/strong> \u2013 Khung n\u0103ng l\u1ef1c s\u1ed1 (chuy\u1ec3n \u0111\u1ed5i s\u1ed1) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p. Framework n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c <strong>n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i<\/strong> c\u1ea7n c\u00f3 \u0111\u1ec3 khai th\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 nh\u1eb1m t\u0103ng tr\u01b0\u1edfng, \u0111\u1ed5i m\u1edbi v\u00e0 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh.<\/span><\/p>\n<p><span style=\"color: #006275;\">Theo Vi\u1ec7n nghi\u00ean c\u1ee9u MIT CISR, Capgemini, v\u00e0 c\u00e1c b\u00e0i b\u00e1o Scopus (Chanias et al., 2019; Hess et al., 2016), DCF th\u01b0\u1eddng g\u1ed3m <strong>6 tr\u1ee5 c\u1ed9t ch\u00ednh<\/strong>:<\/span><\/p>\n<h3><span style=\"color: #006275;\"><span style=\"color: #f99b1c;\"><strong>DCF<\/strong><strong>&#8211;<\/strong><\/span><strong><span style=\"color: #f99b1c;\">1. Business Model Innovation (\u0110\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh)<\/span><\/strong><\/span><\/h3>\n<ul>\n<li><span style=\"color: #006275;\">Kh\u1ea3 n\u0103ng t\u00e1i \u0111\u1ecbnh h\u00ecnh m\u00f4 h\u00ecnh gi\u00e1 tr\u1ecb, doanh thu, v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i nh\u1edd c\u00f4ng ngh\u1ec7 s\u1ed1.<\/span><\/li>\n<li><span style=\"color: #006275;\">V\u00ed d\u1ee5:<\/span>\n<ul>\n<li><span style=\"color: #006275;\">Chuy\u1ec3n t\u1eeb b\u00e1n h\u00e0ng offline sang TM\u0110T, app mobile<\/span><\/li>\n<li><span style=\"color: #006275;\">D\u1ecbch v\u1ee5 s\u1ed1 ho\u00e1 100% quy tr\u00ecnh kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #f99b1c;\"><strong>DCF<\/strong><strong>&#8211;<\/strong><strong>2. Digital Products &amp; Services (S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 s\u1ed1)<\/strong><\/span><\/h3>\n<ul>\n<li><span style=\"color: #006275;\">T\u1ea1o ra s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 nh\u01b0 AI, IoT, d\u1eef li\u1ec7u l\u1edbn&#8230;<\/span><\/li>\n<li><span style=\"color: #006275;\">V\u00ed d\u1ee5:<\/span>\n<ul>\n<li><span style=\"color: #006275;\">Chatbot CSKH t\u1ef1 \u0111\u1ed9ng<\/span><\/li>\n<li><span style=\"color: #006275;\">\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng theo d\u00f5i ti\u1ebfn \u0111\u1ed9 \u0111\u01a1n h\u00e0ng<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #f99b1c;\"><strong>DCF<\/strong><strong>&#8211;<\/strong><strong>3. Process Digitization (S\u1ed1 ho\u00e1 quy tr\u00ecnh n\u1ed9i b\u1ed9)<\/strong><\/span><\/h3>\n<ul>\n<li><span style=\"color: #006275;\">N\u0103ng l\u1ef1c t\u1ef1 \u0111\u1ed9ng ho\u00e1, lo\u1ea1i b\u1ecf thao t\u00e1c th\u1ee7 c\u00f4ng, t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh.<\/span><\/li>\n<li><span style=\"color: #006275;\">V\u00ed d\u1ee5:<\/span>\n<ul>\n<li><span style=\"color: #006275;\">ERP, CRM, e-office, workflow automation<\/span><\/li>\n<li><span style=\"color: #006275;\">E-signature &amp; E-invoice<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #f99b1c;\"><strong>DCF<\/strong><strong>&#8211;<\/strong><strong>4. Customer Experience &amp; Insight (Tr\u1ea3i nghi\u1ec7m &amp; Hi\u1ec3u bi\u1ebft kh\u00e1ch h\u00e0ng)<\/strong><\/span><\/h3>\n<ul>\n<li><span style=\"color: #006275;\">Thu th\u1eadp \u2013 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 c\u00e1 nh\u00e2n ho\u00e1 tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5.<\/span><\/li>\n<li><span style=\"color: #006275;\">V\u00ed d\u1ee5:<\/span>\n<ul>\n<li><span style=\"color: #006275;\">H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng (Heatmap, A\/B testing)<\/span><\/li>\n<li><span style=\"color: #006275;\">CDP \u2013 Customer Data Platform<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #f99b1c;\"><strong>DCF<\/strong><strong>&#8211;<\/strong><strong>5. Data-Driven Decision Making (Ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u)<\/strong><\/span><\/h3>\n<ul>\n<li><span style=\"color: #006275;\">Kh\u1ea3 n\u0103ng d\u00f9ng d\u1eef li\u1ec7u l\u00e0m n\u1ec1n t\u1ea3ng \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch, ra quy\u1ebft \u0111\u1ecbnh v\u00e0 t\u1ed1i \u01b0u h\u00f3a.<\/span><\/li>\n<li><span style=\"color: #006275;\">V\u00ed d\u1ee5:<\/span>\n<ul>\n<li><span style=\"color: #006275;\">Dashboard KPI theo th\u1eddi gian th\u1ef1c<\/span><\/li>\n<li><span style=\"color: #006275;\">M\u00f4 h\u00ecnh d\u1ef1 b\u00e1o b\u1eb1ng AI\/ML<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #f99b1c;\"><strong>DCF<\/strong><strong>&#8211;<\/strong><strong>6. Digital Leadership &amp; Culture (L\u00e3nh \u0111\u1ea1o &amp; v\u0103n ho\u00e1 s\u1ed1)<\/strong><\/span><\/h3>\n<ul>\n<li><span style=\"color: #006275;\">T\u01b0 duy l\u00e3nh \u0111\u1ea1o th\u00edch nghi nhanh, x\u00e2y d\u1ef1ng v\u0103n h\u00f3a h\u1ecdc h\u1ecfi \u2013 th\u1eed nghi\u1ec7m \u2013 \u0111\u1ed5i m\u1edbi.<\/span><\/li>\n<li><span style=\"color: #006275;\">V\u00ed d\u1ee5:<\/span>\n<ul>\n<li><span style=\"color: #006275;\">Ch\u01b0\u01a1ng tr\u00ecnh \u201cDigital Mindset\u201d<\/span><\/li>\n<li><span style=\"color: #006275;\">C\u01a1 ch\u1ebf khen th\u01b0\u1edfng s\u00e1ng ki\u1ebfn s\u1ed1<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"color: #006275;\"><strong>DCF<\/strong> <strong>FRAMEWORK<\/strong><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Tr\u1ee5 c\u1ed9t<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>M\u00f4 t\u1ea3 c<\/strong><\/span><span style=\"color: #006275;\"><strong>h\u00ednh<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>V\u00ed d\u1ee5 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\">1. Business Model Innovation<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u00e1i c\u1ea5u tr\u00fac m\u00f4 h\u00ecnh kinh doanh<\/span><\/td>\n<td><span style=\"color: #006275;\">Chuy\u1ec3n t\u1eeb showroom sang b\u00e1n h\u00e0ng livestream<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">2. Digital Products &amp; Services<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u1ea1o ra SP\/DV t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7<\/span><\/td>\n<td><span style=\"color: #006275;\">App \u0111\u1eb7t h\u00e0ng, th\u1ef1c \u0111\u01a1n \u0111i\u1ec7n t\u1eed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">3. Process Digitization<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u1ef1 \u0111\u1ed9ng ho\u00e1 v\u00e0 s\u1ed1 ho\u00e1 quy tr\u00ecnh<\/span><\/td>\n<td><span style=\"color: #006275;\">H\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng, e-signature<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">4. Customer Experience &amp; Insight<\/span><\/td>\n<td><span style=\"color: #006275;\">C\u00e1 nh\u00e2n ho\u00e1 tr\u1ea3i nghi\u1ec7m, hi\u1ec3u s\u00e2u h\u00e0nh vi KH<\/span><\/td>\n<td><span style=\"color: #006275;\">G\u1eedi khuy\u1ebfn m\u00e3i theo l\u1ecbch s\u1eed mua h\u00e0ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">5. Data-Driven Decision Making<\/span><\/td>\n<td><span style=\"color: #006275;\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch<\/span><\/td>\n<td><span style=\"color: #006275;\">Dashboard CEO h\u00e0ng ng\u00e0y<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">6. Digital Leadership &amp; Culture<\/span><\/td>\n<td><span style=\"color: #006275;\">L\u00e3nh \u0111\u1ea1o ti\u00ean phong, v\u0103n ho\u00e1 h\u1ecdc h\u1ecfi \u2013 \u0111\u1ed5i m\u1edbi<\/span><\/td>\n<td><span style=\"color: #006275;\">Coaching n\u1ed9i b\u1ed9, qu\u1ef9 c\u1ea3i ti\u1ebfn s\u1ed1<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"color: #006275;\"><strong>DESIGN THINKING \u2013 T\u01af DUY THI\u1ebeT K\u1ebe<\/strong><\/span><\/h2>\n<p><span style=\"color: #006275;\"><strong>Design Thinking (T\u01b0 duy thi\u1ebft k\u1ebf)<\/strong> \u2013 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy s\u00e1ng t\u1ea1o, \u0111\u1eb7t con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m, r\u1ea5t hi\u1ec7u qu\u1ea3 trong <strong>gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p<\/strong>, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi, ho\u1eb7c t\u00e1i thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"color: #006275;\">M\u1ed9t framework 5 b\u01b0\u1edbc, ph\u1ed5 bi\u1ebfn b\u1edfi Stanford d.school v\u00e0 IDEO, th\u01b0\u1eddng d\u00f9ng trong \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n<h3><span style=\"color: #f99b1c;\"><strong>5 B\u01af\u1edaC C\u1ee6A DESIGN THINKING<\/strong><strong> &#8211; EDIPT<\/strong><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>B\u01b0\u1edbc<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>T\u00ean b\u01b0\u1edbc<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>C\u00e2u h\u1ecfi tr\u1ecdng t\u00e2m<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>K\u1ebft qu\u1ea3 c\u1ea7n \u0111\u1ea1t<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\">1\ufe0f\u20e3<\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>Empathize<\/strong> (Th\u1ea5u hi\u1ec3u)<\/span><\/td>\n<td><span style=\"color: #006275;\">Ng\u01b0\u1eddi d\u00f9ng \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec? C\u1ea3m x\u00fac, mong \u0111\u1ee3i ra sao?<\/span><\/td>\n<td><span style=\"color: #006275;\">Th\u1ea5u c\u1ea3m s\u00e2u s\u1eafc \u2013 kh\u00f4ng ph\u00e1n x\u00e9t<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">2\ufe0f\u20e3<\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>Define<\/strong> (X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1)<\/span><\/td>\n<td><span style=\"color: #006275;\">V\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 l\u00e0 g\u00ec? \u0110\u00e2u l\u00e0 &#8220;pain point&#8221; c\u1ed1t l\u00f5i?<\/span><\/td>\n<td><span style=\"color: #006275;\">Tuy\u00ean b\u1ed1 v\u1ea5n \u0111\u1ec1 (Problem Statement) r\u00f5 r\u00e0ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">3\ufe0f\u20e3<\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>Ideate<\/strong> (\u00dd t\u01b0\u1edfng h\u00f3a)<\/span><\/td>\n<td><span style=\"color: #006275;\">C\u00f3 bao nhi\u00eau c\u00e1ch gi\u1ea3i quy\u1ebft kh\u00e1c nhau?<\/span><\/td>\n<td><span style=\"color: #006275;\">Nhi\u1ec1u \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u2013 kh\u00f4ng gi\u1edbi h\u1ea1n<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">4\ufe0f\u20e3<\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>Prototype<\/strong> (T\u1ea1o m\u1eabu th\u1eed)<\/span><\/td>\n<td><span style=\"color: #006275;\">Gi\u1ea3i ph\u00e1p tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? C\u00f3 th\u1ec3 l\u00e0m b\u1ea3n nh\u00e1p \u0111\u01b0\u1ee3c kh\u00f4ng?<\/span><\/td>\n<td><span style=\"color: #006275;\">M\u1eabu th\u1eed tr\u1ef1c quan, chi ph\u00ed th\u1ea5p<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">5\ufe0f\u20e3<\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>Test<\/strong> (Th\u1eed nghi\u1ec7m)<\/span><\/td>\n<td><span style=\"color: #006275;\">Ng\u01b0\u1eddi d\u00f9ng ph\u1ea3n \u1ee9ng th\u1ebf n\u00e0o? C\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/span><\/td>\n<td><span style=\"color: #006275;\">Ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf \u0111\u1ec3 c\u1ea3i ti\u1ebfn ti\u1ebfp t\u1ee5c<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #006275;\"><strong><em>V\u00ed d\u1ee5 \u00e1p d\u1ee5ng:<\/em><\/strong><\/span><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\" width=\"119\"><span style=\"color: #006275;\"><strong>B\u01b0\u1edbc<\/strong><\/span><\/td>\n<td style=\"text-align: center;\" width=\"489\"><span style=\"color: #006275;\"><strong>V\u00ed d\u1ee5 \u00e1p d\u1ee5ng<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"119\"><span style=\"color: #006275;\">Empathize<\/span><\/td>\n<td width=\"489\"><span style=\"color: #006275;\">Ph\u1ecfng v\u1ea5n kh\u00e1ch: &#8220;Kh\u00f4ng c\u00f3 th\u1eddi gian \u0103n s\u00e1ng&#8221;, &#8220;Ng\u1ea1i ch\u1edd l\u00e2u&#8221;<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"119\"><span style=\"color: #006275;\">Define<\/span><\/td>\n<td width=\"489\"><span style=\"color: #006275;\">V\u1ea5n \u0111\u1ec1: <strong>&#8220;Kh\u00e1ch h\u00e0ng c\u1ea7n m\u00f3n \u0103n nhanh, ngon, s\u1ea1ch v\u00e0o gi\u1edd s\u00e1ng&#8221;<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"119\"><span style=\"color: #006275;\">Ideate<\/span><\/td>\n<td width=\"489\"><span style=\"color: #006275;\">\u00dd t\u01b0\u1edfng: B\u1eefa s\u00e1ng \u0111\u00f3ng h\u1ed9p, \u0111\u1eb7t tr\u01b0\u1edbc online, combo 3 ng\u00e0y&#8230;<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"119\"><span style=\"color: #006275;\">Prototype<\/span><\/td>\n<td width=\"489\"><span style=\"color: #006275;\">L\u00e0m th\u1eed 10 su\u1ea5t combo s\u00e1ng, b\u1ea3ng \u0111\u1eb7t m\u00f3n qua Zalo<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"119\"><span style=\"color: #006275;\">Test<\/span><\/td>\n<td width=\"489\"><span style=\"color: #006275;\">Cho kh\u00e1ch d\u00f9ng th\u1eed 1 tu\u1ea7n, \u0111o m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng, th\u1eddi gian ch\u1edd<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #f99b1c;\"><strong><em>4 <\/em><\/strong><strong><em>Nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i trong Design Thinking<\/em><\/strong><\/span><\/h3>\n<p><span style=\"color: #006275;\"><strong>DT<\/strong><strong>1 &#8211; <\/strong><strong>Human-Centered<\/strong>: Lu\u00f4n b\u1eaft \u0111\u1ea7u t\u1eeb c\u1ea3m nh\u1eadn, h\u00e0nh vi v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>DT<\/strong><strong>2 &#8211; <\/strong><strong>Iterative<\/strong>: Kh\u00f4ng ph\u1ea3i tuy\u1ebfn t\u00ednh \u2013 b\u1ea1n c\u00f3 th\u1ec3 quay l\u1ea1i b\u01b0\u1edbc tr\u01b0\u1edbc b\u1ea5t c\u1ee9 l\u00fac n\u00e0o<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>DT<\/strong><strong>3 &#8211; <\/strong><strong>Creative Confidence<\/strong>: M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o \u2013 kh\u00f4ng c\u1ea7n l\u00e0 \u201cthi\u00ean t\u00e0i\u201d<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>DT<\/strong><strong>4 &#8211; <\/strong><strong>Bias to Action<\/strong>: L\u00e0m m\u1eabu \u2013 th\u1eed nhanh \u2013 s\u1eeda nhanh \u2013 hi\u1ec7u qu\u1ea3 h\u01a1n ng\u1ed3i ph\u00e2n t\u00edch l\u00e2u<\/span><\/p>\n<h2><span style=\"color: #006275;\"><strong>B\u1ed8 C\u00c2U H\u1eceI DESIGN THINKING \u2013 D\u00d9NG CHO WORKSHOP \/ TEAM BRAINSTORM<\/strong><\/span><\/h2>\n<p><span style=\"color: #f99b1c;\"><strong>1. EMPATHIZE \u2013 TH\u1ea4U HI\u1ec2U NG\u01af\u1edcI D\u00d9NG<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau:<\/strong> Hi\u1ec3u s\u00e2u s\u1eafc h\u00e0nh vi, c\u1ea3m x\u00fac, nhu c\u1ea7u \u2013 c\u1ea3 \u0111\u01b0\u1ee3c n\u00f3i ra v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c n\u00f3i ra.<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>C\u00e2u h\u1ecfi g\u1ee3i \u00fd:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">Ng\u01b0\u1eddi d\u00f9ng c\u1ee7a ch\u00fang ta l\u00e0 ai? (persona c\u1ee5 th\u1ec3)<\/span><\/li>\n<li><span style=\"color: #006275;\">H\u1ecd \u0111ang c\u1ed1 g\u1eafng l\u00e0m g\u00ec? (goal)<\/span><\/li>\n<li><span style=\"color: #006275;\">H\u1ecd th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n g\u00ec khi th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3?<\/span><\/li>\n<li><span style=\"color: #006275;\">H\u1ecd c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o trong qu\u00e1 tr\u00ecnh \u0111\u00f3? (lo l\u1eafng, b\u1ef1c m\u00ecnh, vui?)<\/span><\/li>\n<li><span style=\"color: #006275;\">L\u1ea7n g\u1ea7n nh\u1ea5t h\u1ecd tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 n\u00e0y l\u00e0 khi n\u00e0o? Di\u1ec5n ra th\u1ebf n\u00e0o?<\/span><\/li>\n<li><span style=\"color: #006275;\">H\u1ecd \u0111ang d\u00f9ng gi\u1ea3i ph\u00e1p thay th\u1ebf n\u00e0o (n\u1ebfu c\u00f3)?<\/span><\/li>\n<li><span style=\"color: #006275;\">H\u1ecd th\u1eadt s\u1ef1 mong mu\u1ed1n \u0111i\u1ec1u g\u00ec m\u00e0 ch\u01b0a n\u00f3i ra?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\"><strong>K\u1ef9 thu\u1eadt h\u1ed7 tr\u1ee3:<\/strong><\/span><br \/>\n<span style=\"color: #006275;\">Shadowing, Ph\u1ecfng v\u1ea5n s\u00e2u, Nh\u1eadt k\u00fd h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Customer Journey)<\/span><\/p>\n<p><span style=\"color: #f99b1c;\"><strong>2. DEFINE \u2013 X\u00c1C \u0110\u1ecaNH V\u1ea4N \u0110\u1ec0 C\u1ed0T L\u00d5I<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau:<\/strong> R\u00fat g\u1ecdn nh\u1eefng g\u00ec \u0111\u00e3 quan s\u00e1t th\u00e0nh m\u1ed9t <em>problem statement r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng<\/em>.<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>C\u00e2u h\u1ecfi g\u1ee3i \u00fd:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">V\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t ng\u01b0\u1eddi d\u00f9ng \u0111ang g\u1eb7p l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"color: #006275;\">\u0110\u00e2u l\u00e0 n\u1ed7i \u0111au (pain point) s\u00e2u nh\u1ea5t m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft?<\/span><\/li>\n<li><span style=\"color: #006275;\">Ch\u00fang ta c\u00f3 \u0111ang nh\u1ea7m gi\u1eefa tri\u1ec7u ch\u1ee9ng v\u00e0 nguy\u00ean nh\u00e2n kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #006275;\">N\u1ebfu ph\u1ea3i t\u00f3m t\u1eaft v\u1ea5n \u0111\u1ec1 trong 1 c\u00e2u, th\u00ec l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"color: #006275;\">L\u00e0m sao vi\u1ebft l\u1ea1i v\u1ea5n \u0111\u1ec1 n\u00e0y d\u01b0\u1edbi g\u00f3c nh\u00ecn ng\u01b0\u1eddi d\u00f9ng, v\u00ed d\u1ee5:<\/span><br \/>\n<span style=\"color: #006275;\">\u201cNg\u01b0\u1eddi d\u00f9ng c\u1ea7n ________ v\u00ec ________\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\"><strong>K\u1ef9 thu\u1eadt h\u1ed7 tr\u1ee3:<\/strong><\/span><br \/>\n<span style=\"color: #006275;\">Point-of-View Statement, 5 Whys, HMW (How Might We\u2026)<\/span><\/p>\n<figure id=\"attachment_5046\" aria-describedby=\"caption-attachment-5046\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5046 size-large\" src=\"http:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2024\/12\/CACH-TRICH-DAN-TAI-LIEU-THAM-KHAO-APA-1-1024x732.png\" alt=\"S\u1ebd ra sao khi doanh nghi\u1ec7p kh\u00f4ng c\u00f3 Business coach \u0111\u1ed3ng h\u00e0nh\" width=\"1020\" height=\"729\" srcset=\"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2024\/12\/CACH-TRICH-DAN-TAI-LIEU-THAM-KHAO-APA-1-1024x732.png 1024w, https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2024\/12\/CACH-TRICH-DAN-TAI-LIEU-THAM-KHAO-APA-1-300x214.png 300w, https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2024\/12\/CACH-TRICH-DAN-TAI-LIEU-THAM-KHAO-APA-1-768x549.png 768w, https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2024\/12\/CACH-TRICH-DAN-TAI-LIEU-THAM-KHAO-APA-1-1536x1097.png 1536w, https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2024\/12\/CACH-TRICH-DAN-TAI-LIEU-THAM-KHAO-APA-1.png 2000w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-5046\" class=\"wp-caption-text\"><span style=\"color: #006275;\">S\u1ebd ra sao khi doanh nghi\u1ec7p kh\u00f4ng c\u00f3 Business coach \u0111\u1ed3ng h\u00e0nh<\/span><\/figcaption><\/figure>\n<p><span style=\"color: #f99b1c;\"><strong>3. IDEATE \u2013 T\u1ea0O RA \u00dd T\u01af\u1edeNG GI\u1ea2I PH\u00c1P<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau:<\/strong> T\u1ea1o ra th\u1eadt nhi\u1ec1u gi\u1ea3i ph\u00e1p kh\u00e1c nhau \u2013 kh\u00f4ng ph\u00e1n x\u00e9t \u2013 k\u1ebft h\u1ee3p \u00fd t\u01b0\u1edfng.<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>C\u00e2u h\u1ecfi g\u1ee3i \u00fd:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">N\u1ebfu kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n th\u1eddi gian, ti\u1ec1n b\u1ea1c \u2013 ta s\u1ebd l\u00e0m g\u00ec?<\/span><\/li>\n<li><span style=\"color: #006275;\">C\u00f3 ai \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y theo c\u00e1ch th\u00fa v\u1ecb kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #006275;\">N\u1ebfu Apple \/ Amazon \/ Grab gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y, h\u1ecd s\u1ebd l\u00e0m th\u1ebf n\u00e0o?<\/span><\/li>\n<li><span style=\"color: #006275;\">L\u00e0m sao thay \u0111\u1ed5i ho\u00e0n to\u00e0n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng?<\/span><\/li>\n<li><span style=\"color: #006275;\">C\u00f3 c\u00e1ch n\u00e0o d\u00f9ng AI \/ t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 gi\u1ea3i quy\u1ebft ph\u1ea7n n\u00e0y?<\/span><\/li>\n<li><span style=\"color: #006275;\">C\u00f3 th\u1ec3 bi\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y th\u00e0nh m\u1ed9t tr\u00f2 ch\u01a1i kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #006275;\">Gi\u1ea3i ph\u00e1p n\u00e0o d\u1ec5 th\u1eed nghi\u1ec7m nh\u1ea5t ngay trong tu\u1ea7n n\u00e0y?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\"><strong>K\u1ef9 thu\u1eadt h\u1ed7 tr\u1ee3:<\/strong><\/span><br \/>\n<span style=\"color: #006275;\">Brainwriting, SCAMPER, Reverse Thinking, Crazy 8s<\/span><\/p>\n<p><span style=\"color: #f99b1c;\"><strong>4. PROTOTYPE \u2013 T\u1ea0O M\u1eaaU TH\u1eec<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau:<\/strong> Nhanh ch\u00f3ng th\u1ec3 hi\u1ec7n gi\u1ea3i ph\u00e1p d\u01b0\u1edbi d\u1ea1ng tr\u1ef1c quan, d\u1ec5 hi\u1ec3u \u2013 kh\u00f4ng c\u1ea7n ho\u00e0n h\u1ea3o.<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>C\u00e2u h\u1ecfi g\u1ee3i \u00fd:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 di\u1ec5n t\u1ea3 \u00fd t\u01b0\u1edfng l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"color: #006275;\">N\u1ebfu d\u00f9ng gi\u1ea5y, h\u1ed9p carton, app gi\u1ea3 l\u1eadp\u2026 th\u00ec gi\u1ea3i ph\u00e1p s\u1ebd tr\u00f4ng th\u1ebf n\u00e0o?<\/span><\/li>\n<li><span style=\"color: #006275;\">Kh\u00e1ch h\u00e0ng s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111i\u1ec1u g\u00ec \u0111\u1ea7u ti\u00ean?<\/span><\/li>\n<li><span style=\"color: #006275;\">M\u1eabu th\u1eed n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u gi\u00e1 tr\u1ecb l\u00f5i g\u00ec?<\/span><\/li>\n<li><span style=\"color: #006275;\">C\u00f3 th\u1ec3 c\u1eaft gi\u1ea3m ph\u1ea7n n\u00e0o trong prototype \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\"><strong>K\u1ef9 thu\u1eadt h\u1ed7 tr\u1ee3:<\/strong><\/span><br \/>\n<span style=\"color: #006275;\">Sketching, Wireframe, Paper prototype, LEGO model, \ud83d\udee0 Figma mockup<\/span><\/p>\n<p><span style=\"color: #f99b1c;\"><strong>5. TEST \u2013 TH\u1eec NGHI\u1ec6M V\u1edaI NG\u01af\u1edcI D\u00d9NG<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau:<\/strong> Ki\u1ec3m ch\u1ee9ng gi\u1ea3 thuy\u1ebft, quan s\u00e1t th\u1ef1c t\u1ebf, h\u1ecdc t\u1eeb ph\u1ea3n h\u1ed3i nhanh.<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>C\u00e2u h\u1ecfi g\u1ee3i \u00fd:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">Ng\u01b0\u1eddi d\u00f9ng ph\u1ea3n \u1ee9ng ra sao khi s\u1eed d\u1ee5ng prototype?<\/span><\/li>\n<li><span style=\"color: #006275;\">H\u1ecd c\u00f3 hi\u1ec3u c\u00e1ch ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng? C\u00f3 nh\u1ea7m l\u1eabn g\u00ec kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #006275;\">H\u1ecd th\u00edch \u2013 kh\u00f4ng th\u00edch \u2013 kh\u00f4ng hi\u1ec3u \u0111i\u1ec1u g\u00ec?<\/span><\/li>\n<li><span style=\"color: #006275;\">C\u00f3 \u0111i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd ng\u1ea1c nhi\u00ean ho\u1eb7c th\u00edch th\u00fa?<\/span><\/li>\n<li><span style=\"color: #006275;\">\u0110i\u1ec1u g\u00ec trong prototype c\u1ea7n c\u1ea3i ti\u1ebfn ngay?<\/span><\/li>\n<li><span style=\"color: #006275;\">Sau th\u1eed nghi\u1ec7m, c\u00f3 c\u1ea7n quay l\u1ea1i b\u01b0\u1edbc Define kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<h2><strong><span style=\"color: #ed1c24;\">T\u1eb6NG K\u00c8M: KHUNG \u201cHMW \u2013 HOW MIGHT WE\u2026\u201d<\/span><\/strong><\/h2>\n<p><span style=\"color: #006275;\">M\u1eabu c\u00e2u chuy\u1ec3n t\u1eeb v\u1ea5n \u0111\u1ec1 sang c\u01a1 h\u1ed9i \u0111\u1ed5i m\u1edbi:<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>\u201cHow might we gi\u00fap [ng\u01b0\u1eddi d\u00f9ng] \u0111\u1ea1t \u0111\u01b0\u1ee3c [k\u1ebft qu\u1ea3] m\u00e0 kh\u00f4ng b\u1ecb [tr\u1edf ng\u1ea1i]?\u201d<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong><em>V\u00ed d\u1ee5:<\/em><\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">\u201cHow might we gi\u00fap m\u1eb9 b\u1ec9m s\u1eefa \u0111\u1eb7t \u0111\u1ed3 \u0103n nhanh ch\u00f3ng m\u00e0 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n vi\u1ec7c tr\u00f4ng con?\u201d<\/span><\/li>\n<li><span style=\"color: #006275;\">\u201cHow might we gi\u00fap kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn combo m\u00ec ti\u1ec1m ph\u00f9 h\u1ee3p trong ch\u01b0a \u0111\u1ea7y 2 ph\u00fat?\u201d<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h2><span style=\"color: #006275;\"><strong> \u00c1p d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c (Strategic Management Tools)<\/strong><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"color: #006275;\">Kaplan &amp; Norton (2001): <em>\u201cBSC is not a measurement system, but a strategy execution system.<\/em><em> &#8211; \u201cBSC kh\u00f4ng ph\u1ea3i l\u00e0 h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng m\u00e0 l\u00e0 h\u1ec7 th\u1ed1ng th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c.\u201d\u201d<\/em><\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">K\u1ebft h\u1ee3p BSC \u2013 OGSM \u2013 OKR ph\u00f9 h\u1ee3p t\u1eebng c\u1ea5p<\/span><\/li>\n<li><span style=\"color: #006275;\">C\u01a1 ch\u1ebf ki\u1ec3m so\u00e1t \u2013 \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t theo chu k\u1ef3<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\">C\u00f4ng c\u1ee5: Balanced Scorecard, OGSM, OKR, KPI Tree<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>KPI TREE \u2013 C\u00c2Y CH\u1ec8 S\u1ed0 HI\u1ec6U SU\u1ea4T<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\">M\u1ee4C TI\u00caU CHI\u1ebeN L\u01af\u1ee2C (Strategic Goal)<\/span><\/p>\n<p><span style=\"color: #006275;\">I<\/span><\/p>\n<p><span style=\"color: #006275;\">\u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510<\/span><\/p>\n<p><span style=\"color: #006275;\">\u25bc\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u25bc<\/span><\/p>\n<p><span style=\"color: #006275;\">KPI C\u1ea4P C\u00d4NG TY (Company-level KPIs)\u00a0\u00a0\u00a0\u00a0 &#8230;<\/span><\/p>\n<p><span style=\"color: #006275;\">I<\/span><\/p>\n<p><span style=\"color: #006275;\">KPI C\u1ea4P PH\u00d2NG BAN (Functional KPIs)<\/span><\/p>\n<p><span style=\"color: #006275;\">I<\/span><\/p>\n<p><span style=\"color: #006275;\">KPI C\u00c1 NH\u00c2N (Individual KPIs)<\/span><\/p>\n<p><span style=\"color: #f99b1c;\"><strong>B\u1ea2NG C\u1ea4U TR\u00daC T\u1ed4NG TH\u1ec2 KPI TREE<\/strong><\/span><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>C\u1ea5p \u0111\u1ed9 KPI<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>M\u00f4 t\u1ea3<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>V\u00ed d\u1ee5<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/strong> (Strategic Goals)<\/span><\/td>\n<td><span style=\"color: #006275;\">M\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p trong 1\u20133 n\u0103m<\/span><\/td>\n<td><span style=\"color: #006275;\">\u0110\u1ea1t doanh thu 45 t\u1ef7, t\u0103ng l\u1ee3i nhu\u1eadn g\u1ed9p &gt; 30%, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>KPI c\u1ea5p C\u00f4ng ty<\/strong> (Company-level KPIs)<\/span><\/td>\n<td><span style=\"color: #006275;\">Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c \u1edf c\u1ea5p to\u00e0n doanh nghi\u1ec7p<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u1ed5ng doanh thu, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn, th\u1ecb ph\u1ea7n, CSAT to\u00e0n c\u00f4ng ty<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>KPI c\u1ea5p Ph\u00f2ng ban<\/strong> (Functional KPIs)<\/span><\/td>\n<td><span style=\"color: #006275;\">Ch\u1ec9 s\u1ed1 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn, ph\u00f2ng ban<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n c\u1ee7a Sales, th\u1eddi gian thi c\u00f4ng c\u1ee7a v\u1eadn h\u00e0nh, t\u1ef7 l\u1ec7 duy\u1ec7t b\u1ea3n v\u1ebd<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>KPI c\u1ea5p C\u00e1 nh\u00e2n<\/strong> (Individual KPIs)<\/span><\/td>\n<td><span style=\"color: #006275;\">Ch\u1ec9 s\u1ed1 g\u1eafn v\u1edbi t\u1eebng c\u00e1 nh\u00e2n, ph\u1ea3n \u00e1nh \u0111\u00f3ng g\u00f3p v\u00e0o m\u1ee5c ti\u00eau chung<\/span><\/td>\n<td><span style=\"color: #006275;\">Doanh s\u1ed1 c\u00e1 nh\u00e2n, s\u1ed1 kh\u00e1ch h\u00e0ng g\u1ecdi l\u1ea1i, \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 c\u00f4ng vi\u1ec7c<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #006275;\"><strong>Ghi ch\u00fa<\/strong>:<\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">C\u1ea5u tr\u00fac n\u00e0y th\u01b0\u1eddng tri\u1ec3n khai t\u1eeb <strong>tr\u00ean xu\u1ed1ng (top-down)<\/strong> \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o <strong>li\u00ean k\u1ebft chi\u1ebfn l\u01b0\u1ee3c (strategy alignment)<\/strong>.<\/span><\/li>\n<li><span style=\"color: #006275;\">Khi x\u00e2y d\u1ef1ng KPI, m\u1ed7i c\u1ea5p n\u00ean c\u00f3 <strong>kho\u1ea3ng 3\u20137 KPI ch\u00ednh<\/strong>, tr\u00e1nh qu\u00e1 t\u1ea3i.<\/span><\/li>\n<li><span style=\"color: #006275;\">M\u1ed7i KPI n\u00ean c\u00f3 \u0111\u1ea7y \u0111\u1ee7: <strong>M\u1ee5c ti\u00eau (Target)<\/strong>, <strong>T\u1ea7n su\u1ea5t \u0111o (Frequency)<\/strong> v\u00e0 <strong>Ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m (Owner)<\/strong>.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\"><strong>V\u00cd D\u1ee4 KPI TREE CHO DOANH NGHI\u1ec6P THI\u1ebeT K\u1ebe &amp; THI C\u00d4NG N\u1ed8I TH\u1ea4T<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>M\u1ee4C TI\u00caU CHI\u1ebeN L\u01af\u1ee2C:<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\">&#8220;\u0110\u1ea1t doanh thu 45 t\u1ef7 n\u0103m 2025 v\u1edbi bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p &gt; 30%, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i \u2265 40%.&#8221;<\/span><\/p>\n<ol>\n<li>\n<h3><span style=\"color: #f99b1c;\"><strong> KPI C\u1ea4P C\u00d4NG TY<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<table style=\"width: 30.9465%;\">\n<thead>\n<tr>\n<td style=\"text-align: center; width: 63.8728%;\"><span style=\"color: #006275;\"><strong>KPI<\/strong><\/span><\/td>\n<td style=\"text-align: center; width: 15.6069%;\"><span style=\"color: #006275;\"><strong>\u0110\u01a1n v\u1ecb<\/strong><\/span><\/td>\n<td style=\"text-align: center; width: 17.9191%;\"><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 63.8728%;\"><span style=\"color: #006275;\">T\u1ed5ng doanh thu<\/span><\/td>\n<td style=\"width: 15.6069%;\"><span style=\"color: #006275;\">T\u1ef7 VND<\/span><\/td>\n<td style=\"width: 17.9191%;\"><span style=\"color: #006275;\">45<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 63.8728%;\"><span style=\"color: #006275;\">Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p<\/span><\/td>\n<td style=\"width: 15.6069%;\"><span style=\"color: #006275;\">%<\/span><\/td>\n<td style=\"width: 17.9191%;\"><span style=\"color: #006275;\">\u2265 30%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 63.8728%;\"><span style=\"color: #006275;\">T\u1ef7 l\u1ec7 kh\u00e1ch quay l\u1ea1i (Repeat)<\/span><\/td>\n<td style=\"width: 15.6069%;\"><span style=\"color: #006275;\">%<\/span><\/td>\n<td style=\"width: 17.9191%;\"><span style=\"color: #006275;\">\u2265 40%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 63.8728%;\"><span style=\"color: #006275;\">\u0110i\u1ec3m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng (CSAT)<\/span><\/td>\n<td style=\"width: 15.6069%;\"><span style=\"color: #006275;\">\/10<\/span><\/td>\n<td style=\"width: 17.9191%;\"><span style=\"color: #006275;\">\u2265 8.0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ol start=\"2\">\n<li>\n<h3><span style=\"color: #f99b1c;\"><strong> KPI C\u1ea4P PH\u00d2NG BAN<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<h4><span style=\"color: #006275;\">2.1 Ph\u00f2ng Kinh Doanh<\/span><\/h4>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>KPI<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>\u0110\u01a1n v\u1ecb<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\">Doanh thu b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u1ef7 VND<\/span><\/td>\n<td><span style=\"color: #006275;\">\u2265 2.5<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">T\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n<\/span><\/td>\n<td><span style=\"color: #006275;\">%<\/span><\/td>\n<td><span style=\"color: #006275;\">\u2265 25%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">S\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ea1o m\u1edbi<\/span><\/td>\n<td><span style=\"color: #006275;\">KH<\/span><\/td>\n<td><span style=\"color: #006275;\">\u2265 100\/th\u00e1ng<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"color: #006275;\">2.2 Ph\u00f2ng Ph\u00f2ng Thi\u1ebft K\u1ebf \u2013 K\u1ef9 Thu\u1eadt<\/span><\/h4>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>KPI<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>\u0110\u01a1n v\u1ecb<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\">T\u1ef7 l\u1ec7 b\u1ea3n v\u1ebd \u0111\u01b0\u1ee3c duy\u1ec7t l\u1ea7n \u0111\u1ea7u<\/span><\/td>\n<td><span style=\"color: #006275;\">%<\/span><\/td>\n<td><span style=\"color: #006275;\">\u2265 85%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">Th\u1eddi gian ho\u00e0n thi\u1ec7n thi\u1ebft k\u1ebf<\/span><\/td>\n<td><span style=\"color: #006275;\">ng\u00e0y<\/span><\/td>\n<td><span style=\"color: #006275;\">\u2264 5 ng\u00e0y<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"color: #006275;\">2.3 Ph\u00f2ng Thi c\u00f4ng<\/span><\/h4>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>KPI<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>\u0110\u01a1n v\u1ecb<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\">T\u1ef7 l\u1ec7 c\u00f4ng tr\u00ecnh ho\u00e0n th\u00e0nh \u0111\u00fang ti\u1ebfn \u0111\u1ed9<\/span><\/td>\n<td><span style=\"color: #006275;\">%<\/span><\/td>\n<td><span style=\"color: #006275;\">\u2265 95%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">S\u1ed1 l\u1ed7i ph\u00e1t sinh trong qu\u00e1 tr\u00ecnh thi c\u00f4ng<\/span><\/td>\n<td><span style=\"color: #006275;\">l\u1ed7i<\/span><\/td>\n<td><span style=\"color: #006275;\">\u2264 2\/c\u00f4ng tr\u00ecnh<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"color: #006275;\">2.4 Ph\u00f2ng CSKH<\/span><\/h4>\n<table>\n<thead>\n<tr>\n<td><span style=\"color: #006275;\"><strong>KPI<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>\u0110\u01a1n v\u1ecb<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\">T\u1ef7 l\u1ec7 h\u00e0i l\u00f2ng sau thi c\u00f4ng<\/span><\/td>\n<td><span style=\"color: #006275;\">%<\/span><\/td>\n<td><span style=\"color: #006275;\">\u2265 90%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">T\u1ef7 l\u1ec7 kh\u00e1ch gi\u1edbi thi\u1ec7u th\u00eam KH<\/span><\/td>\n<td><span style=\"color: #006275;\">%<\/span><\/td>\n<td><span style=\"color: #006275;\">\u2265 30%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ol start=\"3\">\n<li>\n<h3><span style=\"color: #f99b1c;\"><strong> KPI C\u00c1 NH\u00c2N (V\u00cd D\u1ee4: NH\u00c2N VI\u00caN KINH DOANH)<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<table>\n<thead>\n<tr>\n<td width=\"281\"><span style=\"color: #006275;\"><strong>KPI<\/strong><\/span><\/td>\n<td width=\"105\"><span style=\"color: #006275;\"><strong>\u0110\u01a1n v\u1ecb<\/strong><\/span><\/td>\n<td width=\"135\"><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"281\"><span style=\"color: #006275;\">Doanh thu c\u00e1 nh\u00e2n<\/span><\/td>\n<td width=\"105\"><span style=\"color: #006275;\">T\u1ef7 VND<\/span><\/td>\n<td width=\"135\"><span style=\"color: #006275;\">\u2265 2<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"281\"><span style=\"color: #006275;\">T\u1ef7 l\u1ec7 follow-up th\u00e0nh c\u00f4ng<\/span><\/td>\n<td width=\"105\"><span style=\"color: #006275;\">%<\/span><\/td>\n<td width=\"135\"><span style=\"color: #006275;\">\u2265 40%<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"281\"><span style=\"color: #006275;\">T\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n<\/span><\/td>\n<td width=\"105\"><span style=\"color: #006275;\">%<\/span><\/td>\n<td width=\"135\"><span style=\"color: #006275;\">\u2265 25%<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"281\"><span style=\"color: #006275;\">S\u1ed1 bu\u1ed5i g\u1eb7p g\u1ee1 \/ demo \/ kh\u1ea3o s\u00e1t<\/span><\/td>\n<td width=\"105\"><span style=\"color: #006275;\">bu\u1ed5i<\/span><\/td>\n<td width=\"135\"><span style=\"color: #006275;\">\u2265 15\/th\u00e1ng<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"color: #006275;\"><strong>C\u00c1CH X\u00c2Y D\u1ef0NG KPI TREE HI\u1ec6U QU\u1ea2:<\/strong><\/span><\/h2>\n<ol>\n<li><span style=\"color: #006275;\"><strong>B\u1eaft \u0111\u1ea7u t\u1eeb chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ecbnh h\u01b0\u1edbng.<\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>Chia nh\u1ecf theo t\u1eebng ph\u00f2ng ban<\/strong>: G\u1eafn KPI v\u1edbi vai tr\u00f2 ch\u1ee9c n\u0103ng.<\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>Li\u00ean k\u1ebft xu\u1ed1ng c\u00e1 nh\u00e2n<\/strong>: M\u1ed7i nh\u00e2n s\u1ef1 bi\u1ebft r\u00f5 vai tr\u00f2 \u0111\u00f3ng g\u00f3p.<\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>Ph\u00e2n bi\u1ec7t r\u00f5<\/strong>:<\/span>\n<ul>\n<li><span style=\"color: #006275;\"><strong>Lagging KPIs<\/strong> (k\u1ebft qu\u1ea3) v\u00e0<\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>Leading KPIs<\/strong> (h\u00e0nh \u0111\u1ed9ng d\u1eabn t\u1edbi k\u1ebft qu\u1ea3)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol start=\"5\">\n<li>\n<h2><span style=\"color: #006275;\"><strong> Ph\u00e2n t\u00edch \u2013 ho\u1ea1ch \u0111\u1ecbnh b\u1eb1ng t\u01b0 duy h\u1ec7 th\u1ed1ng (Strategic Thinking Tools)<\/strong><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"color: #006275;\">Scopus (Ghezzi, 2013): &#8220;Systematic tools help structure decision-making in complex environments.&#8221;<\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 \u2013 vi m\u00f4 \u2013 n\u1ed9i b\u1ed9<\/span><\/li>\n<li><span style=\"color: #006275;\">\u0110\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng chi\u1ebfn l\u01b0\u1ee3c m\u1edbi<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\">C\u00f4ng c\u1ee5: SWOT, PESTEL, 5 Forces, BCG Matrix, McKinsey 7S, Value Chain<\/span><\/p>\n<blockquote><p><span style=\"color: #993300;\"><em>Xem th\u00eam:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/ceo.actioncoach.edu.vn\/khoa-hoc\/dao-tao--ceo--chien-luoc-cong-ty-%E2%80%93-ung-dung-cong-cu-chien-luoc--51.html\">KHO\u00c1 \u0110\u00c0O T\u1ea0O \u201cCEO &amp; CHI\u1ebeN L\u01af\u1ee2C C\u00d4NG TY \u2013 \u1ee8NG D\u1ee4NG C\u00d4NG C\u1ee4 CHI\u1ebeN L\u01af\u1ee2C\u201d<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #993300;\"><em>Tham kh\u1ea3o:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/ceo.actioncoach.edu.vn\/khoa-hoc\/khoa-dao-tao-ky-nang-lanh-dao-cho-quan-ly-cap-cao-cxo-10.html\">Kh\u00f3a \u0111\u00e0o t\u1ea1o \u201cK\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o cho Qu\u1ea3n l\u00fd c\u1ea5p cao CxO\u201d<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #993300;\"><em>Xem th\u00eam:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/tcdevelopment.edu.vn\/5-buoc-xay-dung-cong-ty-ben-vung-khoi-dau-tu-viec-lam-chu-thoi-gian-va-muc-tieu-ca-nhan\/\">5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng doanh nghi\u1ec7p b\u1ec1n v\u1eefng kh\u1edfi \u0111\u1ea7u t\u1eeb vi\u1ec7c l\u00e0m ch\u1ee7 th\u1eddi gian v\u00e0 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n<\/a><\/em><\/span><\/p><\/blockquote>\n<p><span style=\"color: #006275;\"><strong>MCKINSEY 7S FRAMEWORK<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>McKinsey 7S Framework<\/strong> \u2013 m\u1ed9t m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh <strong>c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c<\/strong> m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n \u0111\u1ec3 <strong>th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3<\/strong>. M\u00f4 h\u00ecnh n\u00e0y do <strong>McKinsey &amp; Company<\/strong> ph\u00e1t tri\u1ec3n t\u1eeb th\u1eadp ni\u00ean 1980 v\u00e0 v\u1eabn \u0111\u01b0\u1ee3c d\u00f9ng ph\u1ed5 bi\u1ebfn trong qu\u1ea3n tr\u1ecb thay \u0111\u1ed5i, t\u00e1i c\u1ea5u tr\u00fac, v\u00e0 c\u1ea3i ti\u1ebfn v\u1eadn h\u00e0nh.<\/span><\/p>\n<p><span style=\"color: #006275;\">G\u1ed3m 7 y\u1ebfu t\u1ed1, chia th\u00e0nh 2 nh\u00f3m:<\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\"><strong>3 y\u1ebfu t\u1ed1 c\u1ee9ng (Hard elements)<\/strong> \u2013 d\u1ec5 x\u00e1c \u0111\u1ecbnh, c\u00f3 th\u1ec3 ghi ch\u00e9p v\u00e0 \u0111o l\u01b0\u1eddng<\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>4 y\u1ebfu t\u1ed1 m\u1ec1m (Soft elements)<\/strong> \u2013 kh\u00f3 \u0111o l\u01b0\u1eddng nh\u01b0ng \u1ea3nh h\u01b0\u1edfng s\u00e2u t\u1edbi t\u1ed5 ch\u1ee9c<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #f99b1c;\"><strong>5A. 3 Y\u1ebeU T\u1ed0 C\u1ee8NG (Hard Elements)<\/strong><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\" width=\"110\"><span style=\"color: #006275;\"><strong>Y\u1ebfu t\u1ed1<\/strong><\/span><\/td>\n<td style=\"text-align: center;\" width=\"301\"><span style=\"color: #006275;\"><strong>C\u00e2u h\u1ecfi tr\u1ecdng t\u00e2m<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>V\u00ed d\u1ee5<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"110\"><span style=\"color: #006275;\"><strong>Strategy<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\">(Chi\u1ebfn l\u01b0\u1ee3c)<\/span><\/td>\n<td width=\"301\"><span style=\"color: #006275;\">Doanh nghi\u1ec7p \u0111ang theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c g\u00ec? M\u1ee5c ti\u00eau d\u00e0i h\u1ea1n l\u00e0 g\u00ec?<\/span><\/td>\n<td><span style=\"color: #006275;\">Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng th\u1ecb ph\u1ea7n qua nh\u01b0\u1ee3ng quy\u1ec1n<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"110\"><span style=\"color: #006275;\"><strong>Structure<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\">(C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c)<\/span><\/td>\n<td width=\"301\"><span style=\"color: #006275;\">T\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 vai tr\u00f2, quy\u1ec1n h\u1ea1n ra sao? B\u00e1o c\u00e1o theo c\u1ea5p n\u00e0o?<\/span><\/td>\n<td><span style=\"color: #006275;\">C\u01a1 c\u1ea5u theo ch\u1ee9c n\u0103ng: Kinh doanh, Thi c\u00f4ng, CSKH<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"110\"><span style=\"color: #006275;\"><strong>Systems<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\">(H\u1ec7 th\u1ed1ng)<\/span><\/td>\n<td width=\"301\"><span style=\"color: #006275;\">C\u00f3 h\u1ec7 th\u1ed1ng n\u00e0o h\u1ed7 tr\u1ee3 v\u1eadn h\u00e0nh? Quy tr\u00ecnh n\u1ed9i b\u1ed9, ph\u1ea7n m\u1ec1m ra sao?<\/span><\/td>\n<td><span style=\"color: #006275;\">CRM, ERP, SOP, h\u1ec7 th\u1ed1ng ch\u1ea5m c\u00f4ng t\u1ef1 \u0111\u1ed9ng<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #f99b1c;\"><strong>5 B. <\/strong><strong>4 Y\u1ebeU T\u1ed0 M\u1ec0M (Soft Elements)<\/strong><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Y\u1ebfu t\u1ed1<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>C\u00e2u h\u1ecfi tr\u1ecdng t\u00e2m<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>V\u00ed d\u1ee5<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\"><strong>Shared Values<\/strong> (Gi\u00e1 tr\u1ecb chung)<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u01b0 t\u01b0\u1edfng c\u1ed1t l\u00f5i, ni\u1ec1m tin chung c\u1ee7a t\u1eadp th\u1ec3 l\u00e0 g\u00ec? L\u00e0m v\u00ec \u0111i\u1ec1u g\u00ec?<\/span><\/td>\n<td><span style=\"color: #006275;\">Trung th\u1ef1c \u2013 Tr\u00e1ch nhi\u1ec7m \u2013 C\u1ea7u ti\u1ebfn \u2013 Teamwork<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>Style<\/strong> (Phong c\u00e1ch l\u00e3nh \u0111\u1ea1o)<\/span><\/td>\n<td><span style=\"color: #006275;\">L\u00e3nh \u0111\u1ea1o \u0111ang qu\u1ea3n l\u00fd theo phong c\u00e1ch n\u00e0o? Quy\u1ebft li\u1ec7t? G\u1eafn k\u1ebft? T\u1ef1 ch\u1ee7?<\/span><\/td>\n<td><span style=\"color: #006275;\">Phong c\u00e1ch l\u00e3nh \u0111\u1ea1o hu\u1ea5n luy\u1ec7n, th\u00fac \u0111\u1ea9y ph\u1ea3n t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>Staff<\/strong> (Nh\u00e2n s\u1ef1)<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u1ed5 ch\u1ee9c c\u00f3 \u0111\u1ee7 ng\u01b0\u1eddi? C\u00f3 k\u1ebf ho\u1ea1ch tuy\u1ec3n \u2013 gi\u1eef \u2013 ph\u00e1t tri\u1ec3n nh\u00e2n t\u00e0i kh\u00f4ng?<\/span><\/td>\n<td><span style=\"color: #006275;\">\u0110\u1ed9i ng\u0169 tr\u1ebb, linh ho\u1ea1t, c\u1ea7n th\u00eam k\u1ef9 n\u0103ng ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>Skills<\/strong> (N\u0103ng l\u1ef1c)<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u1ed5 ch\u1ee9c c\u00f3 n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i n\u00e0o? Thi\u1ebfu n\u0103ng l\u1ef1c g\u00ec \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c?<\/span><\/td>\n<td><span style=\"color: #006275;\">M\u1ea1nh v\u1ec1 thi\u1ebft k\u1ebf, y\u1ebfu \u1edf ph\u00e2n t\u00edch t\u00e0i ch\u00ednh v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #f99b1c;\"><strong>C\u00c1CH S\u1eec D\u1ee4NG McKINSEY <\/strong><strong>7S<\/strong><\/span><\/h3>\n<ol>\n<li><span style=\"color: #006275;\"><strong>\u0110\u00e1nh gi\u00e1 t\u1eebng y\u1ebfu t\u1ed1 hi\u1ec7n t\u1ea1i<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m l\u1ec7ch (mismatch)<\/strong> gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u00f2n l\u1ea1i<\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>\u0110i\u1ec1u ch\u1ec9nh \u0111\u1ed3ng b\u1ed9<\/strong> \u2013 v\u00ed d\u1ee5: thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u2192 c\u1ea7n thay \u0111\u1ed5i c\u01a1 c\u1ea5u, \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1, n\u00e2ng c\u1ea5p h\u1ec7 th\u1ed1ng&#8230;<\/span><\/li>\n<\/ol>\n<table width=\"652\">\n<thead>\n<tr>\n<td width=\"81\"><span style=\"color: #006275;\"><strong>Nh\u00f3m<\/strong><\/span><\/td>\n<td width=\"160\"><span style=\"color: #006275;\"><strong>Y\u1ebfu t\u1ed1<\/strong><\/span><\/td>\n<td width=\"403\"><span style=\"color: #006275;\"><strong>N\u1ed9i dung tr\u1ecdng t\u00e2m<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td rowspan=\"3\" width=\"81\"><span style=\"color: #006275;\"><strong>Hard<\/strong><\/span><\/td>\n<td width=\"160\"><span style=\"color: #006275;\"><strong>Strategy<\/strong><\/span><\/td>\n<td width=\"403\"><span style=\"color: #006275;\">M\u1ee5c ti\u00eau &amp; k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"160\"><span style=\"color: #006275;\"><strong>Structure<\/strong><\/span><\/td>\n<td width=\"403\"><span style=\"color: #006275;\">C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c &amp; b\u00e1o c\u00e1o<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"160\"><span style=\"color: #006275;\"><strong>Systems<\/strong><\/span><\/td>\n<td width=\"403\"><span style=\"color: #006275;\">H\u1ec7 th\u1ed1ng &amp; quy tr\u00ecnh v\u1eadn h\u00e0nh<\/span><\/td>\n<\/tr>\n<tr>\n<td rowspan=\"4\" width=\"81\"><span style=\"color: #006275;\"><strong>Soft<\/strong><\/span><\/td>\n<td width=\"160\"><span style=\"color: #006275;\"><strong>Shared Values<\/strong><\/span><\/td>\n<td width=\"403\"><span style=\"color: #006275;\">Gi\u00e1 tr\u1ecb v\u0103n ho\u00e1 chung<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"160\"><span style=\"color: #006275;\"><strong>Style<\/strong><\/span><\/td>\n<td width=\"403\"><span style=\"color: #006275;\">Phong c\u00e1ch l\u00e3nh \u0111\u1ea1o &amp; qu\u1ea3n l\u00fd<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"160\"><span style=\"color: #006275;\"><strong>Staff<\/strong><\/span><\/td>\n<td width=\"403\"><span style=\"color: #006275;\">\u0110\u1ed9i ng\u0169, nh\u00e2n l\u1ef1c, n\u0103ng l\u1ef1c th\u1ef1c thi<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"160\"><span style=\"color: #006275;\"><strong>Skills<\/strong><\/span><\/td>\n<td width=\"403\"><span style=\"color: #006275;\">K\u1ef9 n\u0103ng &amp; n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #006275;\"><strong>C\u00e1c v\u00ed d\u1ee5 m\u1eabu:<\/strong><\/span><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>7S Elements<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Comifood<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>House &amp; Decor<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>H\u1ed3ng K\u00fd M\u00ec Gia<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Trung t\u00e2m tr\u1ecb li\u1ec7u tr\u1ebb<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>TCBD (Coaching)<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\"><strong>1. Strategy<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Ph\u00e1t tri\u1ec3n Miliket Premium, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u00e0 xu\u1ea5t kh\u1ea9u<\/span><\/td>\n<td><span style=\"color: #006275;\">\u0110\u1ea1t doanh thu 45 t\u1ef7\/n\u0103m, m\u1edf r\u1ed9ng kh\u00e1ch d\u1ef1 \u00e1n cao c\u1ea5p<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u0103ng s\u1ed1 chi nh\u00e1nh, tri\u1ec3n khai nh\u01b0\u1ee3ng quy\u1ec1n<\/span><\/td>\n<td><span style=\"color: #006275;\">Ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i can thi\u1ec7p \u2013 t\u01b0 v\u1ea5n \u2013 \u0111\u00e0o t\u1ea1o, chu\u1ea9n h\u00f3a SOP<\/span><\/td>\n<td><span style=\"color: #006275;\">Nh\u01b0\u1ee3ng quy\u1ec1n gi\u1ea3i ph\u00e1p hu\u1ea5n luy\u1ec7n tr\u1ecdn g\u00f3i cho SMEs<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>2. Structure<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">C\u01a1 c\u1ea5u theo s\u1ea3n ph\u1ea9m \u2013 ph\u00f2ng ban \u0111\u1ed9c l\u1eadp (Kinh doanh, SX, MKT)<\/span><\/td>\n<td><span style=\"color: #006275;\">C\u01a1 c\u1ea5u theo ch\u1ee9c n\u0103ng: Thi\u1ebft k\u1ebf, D&amp;B, Kinh doanh<\/span><\/td>\n<td><span style=\"color: #006275;\">Gia \u0111\u00ecnh \u0111i\u1ec1u h\u00e0nh, ph\u00e2n nh\u00e1nh theo \u0111\u1ecba \u0111i\u1ec3m<\/span><\/td>\n<td><span style=\"color: #006275;\">Ph\u00f2ng tr\u1ecb li\u1ec7u \u2013 Ph\u00f2ng k\u1ef9 thu\u1eadt \u2013 Kinh doanh \u2013 \u0110\u00e0o t\u1ea1o<\/span><\/td>\n<td><span style=\"color: #006275;\">C\u01a1 c\u1ea5u theo m\u00f4 h\u00ecnh d\u1ef1 \u00e1n &amp; \u0111\u1ed1i t\u00e1c hu\u1ea5n luy\u1ec7n<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>3. Systems<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">ERP n\u1ed9i b\u1ed9, h\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t ch\u1ea5t l\u01b0\u1ee3ng ISO, b\u00e1o c\u00e1o s\u1ea3n xu\u1ea5t<\/span><\/td>\n<td><span style=\"color: #006275;\">Quy tr\u00ecnh D&amp;B chu\u1ea9n h\u00f3a, CRM, l\u1ecbch thi c\u00f4ng s\u1ed1 h\u00f3a<\/span><\/td>\n<td><span style=\"color: #006275;\">V\u1eadn h\u00e0nh b\u00e1n h\u00e0ng th\u1ee7 c\u00f4ng + POS \u0111\u01a1n gi\u1ea3n<\/span><\/td>\n<td><span style=\"color: #006275;\">H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, h\u1ed3 s\u01a1 can thi\u1ec7p, \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9<\/span><\/td>\n<td><span style=\"color: #006275;\">N\u1ec1n t\u1ea3ng LMS, CRM hu\u1ea5n luy\u1ec7n, m\u1eabu h\u00f3a t\u00e0i li\u1ec7u coaching<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>4. Shared Values<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Ch\u1ea5t l\u01b0\u1ee3ng \u2013 Cam k\u1ebft \u2013 Tr\u00e1ch nhi\u1ec7m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/td>\n<td><span style=\"color: #006275;\">Trung th\u1ef1c \u2013 Tr\u00e1ch nhi\u1ec7m \u2013 Ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c<\/span><\/td>\n<td><span style=\"color: #006275;\">Ch\u00e2n th\u00e0nh \u2013 \u1ed4n \u0111\u1ecbnh \u2013 Uy t\u00edn gia truy\u1ec1n<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u1eadn t\u00e2m \u2013 Y\u00eau th\u01b0\u01a1ng \u2013 Khoa h\u1ecdc \u2013 \u0110\u1ed3ng h\u00e0nh<\/span><\/td>\n<td><span style=\"color: #006275;\">K\u1ef7 lu\u1eadt \u2013 K\u1ebft qu\u1ea3 \u2013 Ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c \u2013 Ph\u1ee5ng s\u1ef1 c\u1ed9ng \u0111\u1ed3ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>5. Style<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">L\u00e3nh \u0111\u1ea1o \u0111\u1ecbnh h\u01b0\u1edbng k\u1ebft qu\u1ea3, k\u1ebft h\u1ee3p \u0111i\u1ec1u h\u00e0nh \u2013 ki\u1ec3m so\u00e1t<\/span><\/td>\n<td><span style=\"color: #006275;\">Phong c\u00e1ch l\u00e3nh \u0111\u1ea1o g\u1ea7n g\u0169i, hu\u1ea5n luy\u1ec7n \u0111\u1ed9i ng\u0169<\/span><\/td>\n<td><span style=\"color: #006275;\">L\u00e3nh \u0111\u1ea1o theo kinh nghi\u1ec7m truy\u1ec1n th\u1ed1ng gia \u0111\u00ecnh<\/span><\/td>\n<td><span style=\"color: #006275;\">L\u00e3nh \u0111\u1ea1o ki\u1ec3u chuy\u00ean m\u00f4n \u2013 \u0111\u1ecbnh h\u01b0\u1edbng chuy\u1ec3n h\u00f3a<\/span><\/td>\n<td><span style=\"color: #006275;\">L\u00e3nh \u0111\u1ea1o theo phong c\u00e1ch hu\u1ea5n luy\u1ec7n \u2013 ki\u1ebfn t\u1ea1o chuy\u1ec3n h\u00f3a<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>6. Staff<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">200+ nh\u00e2n s\u1ef1, \u0111ang t\u00e1i c\u01a1 c\u1ea5u \u0111\u1ed9i R&amp;D v\u00e0 MKT<\/span><\/td>\n<td><span style=\"color: #006275;\">35 nh\u00e2n s\u1ef1 c\u1ed1t l\u00f5i, \u0111ang m\u1edf r\u1ed9ng team d\u1ef1 \u00e1n v\u00e0 sales<\/span><\/td>\n<td><span style=\"color: #006275;\">100+ nh\u00e2n s\u1ef1 v\u1eadn h\u00e0nh, c\u1ea7n \u0111\u00e0o t\u1ea1o h\u1ec7 th\u1ed1ng<\/span><\/td>\n<td><span style=\"color: #006275;\">15\u201330 nh\u00e2n s\u1ef1: Tr\u1ecb li\u1ec7u vi\u00ean, gi\u00e1o vi\u00ean \u0111\u1eb7c bi\u1ec7t, h\u00e0nh ch\u00ednh<\/span><\/td>\n<td><span style=\"color: #006275;\">12 nh\u00e2n s\u1ef1 c\u1ed1t l\u00f5i, 20+ \u0111\u1ed1i t\u00e1c coach c\u1ed9ng t\u00e1c<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>7. Skills<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">S\u1ea3n xu\u1ea5t m\u00ec, \u0111\u00f3ng g\u00f3i, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng \u2013 \u0111ang n\u00e2ng c\u1ea5p branding<\/span><\/td>\n<td><span style=\"color: #006275;\">Thi\u1ebft k\u1ebf, thi c\u00f4ng, t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p c\u00f4ng tr\u00ecnh<\/span><\/td>\n<td><span style=\"color: #006275;\">N\u1ea5u m\u00ec ti\u1ec1m chu\u1ea9n v\u1ecb, v\u1eadn h\u00e0nh b\u1ebfp nhanh \u2013 thi\u1ebfu k\u1ef9 n\u0103ng MKT<\/span><\/td>\n<td><span style=\"color: #006275;\">K\u1ef9 thu\u1eadt can thi\u1ec7p, giao ti\u1ebfp ph\u1ee5 huynh, thi\u1ebfu k\u1ef9 n\u0103ng s\u1ed1 h\u00f3a<\/span><\/td>\n<td><span style=\"color: #006275;\">Hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p, chi\u1ebfn l\u01b0\u1ee3c h\u00f3a quy tr\u00ecnh, ch\u01b0a t\u1ed1i \u01b0u AI<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<figure id=\"attachment_5033\" aria-describedby=\"caption-attachment-5033\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5033 size-large\" src=\"http:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2024\/10\/CACH-CHON-CHUONG-TRINH-2-1024x732.png\" alt=\"c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a ngh\u1ec1 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p\" width=\"1020\" height=\"729\" srcset=\"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2024\/10\/CACH-CHON-CHUONG-TRINH-2-1024x732.png 1024w, https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2024\/10\/CACH-CHON-CHUONG-TRINH-2-300x214.png 300w, https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2024\/10\/CACH-CHON-CHUONG-TRINH-2-768x549.png 768w, https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2024\/10\/CACH-CHON-CHUONG-TRINH-2-1536x1097.png 1536w, https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-content\/uploads\/2024\/10\/CACH-CHON-CHUONG-TRINH-2.png 2000w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-5033\" class=\"wp-caption-text\"><span style=\"color: #006275;\">c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a ngh\u1ec1 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7<\/span>p<\/figcaption><\/figure>\n<ol start=\"6\">\n<li>\n<h2><span style=\"color: #006275;\"><strong> Nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 ph\u00e1t tri\u1ec3n l\u00e3nh \u0111\u1ea1o (People &amp; Leadership Fit)<\/strong><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"color: #006275;\"><strong><em>\u201cRight people on the bus\u201d \u2013 Jim Collins (2001)<\/em><\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">Giao \u0111\u00fang ng\u01b0\u1eddi \u2013 \u0111\u00fang vi\u1ec7c \u2013 \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/span><\/li>\n<li><span style=\"color: #006275;\">Ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 c\u00f3 n\u0103ng l\u1ef1c th\u1ef1c thi<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\">C\u00f4ng c\u1ee5: DISC, Talent Matrix, Leadership Pipeline, 9-box grid<\/span><\/p>\n<blockquote><p><span style=\"color: #993300;\"><em>Xem th\u00eam:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/ceo.actioncoach.edu.vn\/khoa-hoc\/dao-tao--ceo--chien-luoc-cong-ty-%E2%80%93-ung-dung-cong-cu-chien-luoc--51.html\">KHO\u00c1 \u0110\u00c0O T\u1ea0O \u201cCEO &amp; CHI\u1ebeN L\u01af\u1ee2C C\u00d4NG TY \u2013 \u1ee8NG D\u1ee4NG C\u00d4NG C\u1ee4 CHI\u1ebeN L\u01af\u1ee2C\u201d<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #993300;\"><em>Tham kh\u1ea3o:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/ceo.actioncoach.edu.vn\/khoa-hoc\/khoa-dao-tao-ky-nang-lanh-dao-cho-quan-ly-cap-cao-cxo-10.html\">Kh\u00f3a \u0111\u00e0o t\u1ea1o \u201cK\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o cho Qu\u1ea3n l\u00fd c\u1ea5p cao CxO\u201d<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #993300;\"><em>Xem th\u00eam:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/tcdevelopment.edu.vn\/5-buoc-xay-dung-cong-ty-ben-vung-khoi-dau-tu-viec-lam-chu-thoi-gian-va-muc-tieu-ca-nhan\/\">5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng doanh nghi\u1ec7p b\u1ec1n v\u1eefng kh\u1edfi \u0111\u1ea7u t\u1eeb vi\u1ec7c l\u00e0m ch\u1ee7 th\u1eddi gian v\u00e0 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n<\/a><\/em><\/span><\/p><\/blockquote>\n<h3><span style=\"color: #f99b1c;\"><strong>6.1 Talent Matrix<\/strong><strong> \u2013 c\u00f2n g\u1ecdi l\u00e0 <\/strong>9-BOX GRID<\/span><\/h3>\n<p><span style=\"color: #006275;\"><strong>Talent Matrix (Ma tr\u1eadn nh\u00e2n t\u00e0i)<\/strong> \u2013 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong <strong>qu\u1ea3n tr\u1ecb ngu\u1ed3n nh\u00e2n l\u1ef1c<\/strong>, gi\u00fap doanh nghi\u1ec7p <strong>\u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n lo\u1ea1i nh\u00e2n s\u1ef1<\/strong> d\u1ef1a tr\u00ean <strong>hi\u1ec7u su\u1ea5t (Performance)<\/strong> v\u00e0 <strong>ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n (Potential)<\/strong>.<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>L\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c quan \u0111\u1ec3:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">\u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 hi\u1ec7n t\u1ea1i<\/span><\/li>\n<li><span style=\"color: #006275;\">L\u00ean k\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o \u2013 ph\u00e1t tri\u1ec3n \u2013 k\u1ebf th\u1eeba<\/span><\/li>\n<li><span style=\"color: #006275;\">Ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 b\u1ed5 nhi\u1ec7m, lu\u00e2n chuy\u1ec3n, gi\u1eef ch\u00e2n ho\u1eb7c \u0111\u00e0o th\u1ea3i<\/span><\/li>\n<\/ul>\n<table>\n<thead>\n<tr>\n<td width=\"72\"><\/td>\n<td style=\"text-align: center;\" width=\"208\"><span style=\"color: #006275;\"><strong>Ti\u1ec1m n\u0103ng cao<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Ti\u1ec1m n\u0103ng trung b\u00ecnh<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Ti\u1ec1m n\u0103ng th\u1ea5p<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"72\"><span style=\"color: #006275;\"><strong>Hi\u1ec7u su\u1ea5t cao<\/strong><\/span><\/td>\n<td width=\"208\"><span style=\"color: #006275;\"><strong>Ng\u00f4i sao (Stars)<\/strong> \u2013 k\u1ebf th\u1eeba, gi\u1eef ch\u00e2n, ph\u00e1t tri\u1ec3n l\u00e3nh \u0111\u1ea1o<\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>\u0110ang ph\u00e1t tri\u1ec3n (High Performer)<\/strong> \u2013 \u0111\u00e0o t\u1ea1o l\u00e3nh \u0111\u1ea1o t\u01b0\u01a1ng lai<\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>Chuy\u00ean gia \u1ed5n \u0111\u1ecbnh (Solid Performer)<\/strong> \u2013 gi\u1eef vai tr\u00f2 chuy\u00ean m\u00f4n<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"72\"><span style=\"color: #006275;\"><strong>Hi\u1ec7u su\u1ea5t trung b\u00ecnh<\/strong><\/span><\/td>\n<td width=\"208\"><span style=\"color: #006275;\"><strong>C\u1ea7n khai ph\u00e1 (Emerging Potential)<\/strong> \u2013 t\u0103ng c\u01b0\u1eddng coaching, th\u1eed th\u00e1ch<\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>\u0110\u00e1p \u1ee9ng \u1ed5n (Core Contributor)<\/strong> \u2013 c\u00f3 th\u1ec3 \u1ed5n \u0111\u1ecbnh l\u00e2u d\u00e0i<\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>Kh\u00f4ng r\u00f5 \u0111\u1ecbnh h\u01b0\u1edbng (Uncertain Fit)<\/strong> \u2013 c\u1ea7n theo d\u00f5i th\u00eam<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"72\"><span style=\"color: #006275;\"><strong>Hi\u1ec7u su\u1ea5t th\u1ea5p<\/strong><\/span><\/td>\n<td width=\"208\"><span style=\"color: #006275;\"><strong>C\u1ea7n \u0111\u1ed9ng l\u1ef1c (Underutilized Talent)<\/strong> \u2013 xem x\u00e9t chuy\u1ec3n v\u1ecb tr\u00ed, t\u1ea1o \u0111\u1ed9ng l\u1ef1c<\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>Hi\u1ec7u su\u1ea5t th\u1ea5p (Low Performer)<\/strong> \u2013 hu\u1ea5n luy\u1ec7n, gi\u00e1m s\u00e1t<\/span><\/td>\n<td><span style=\"color: #006275;\"><strong>Kh\u00f4ng ph\u00f9 h\u1ee3p (Low Fit)<\/strong> \u2013 c\u00e2n nh\u1eafc lo\u1ea1i b\u1ecf<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #006275;\"><strong>MINI B\u1ea2NG T\u00d3M T\u1eaeT<\/strong><\/span><\/p>\n<table>\n<thead>\n<tr>\n<td width=\"214\"><span style=\"color: #006275;\"><strong>Ti\u00eau ch\u00ed<\/strong><\/span><\/td>\n<td width=\"432\"><span style=\"color: #006275;\"><strong>\u0110\u00e1nh gi\u00e1<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"214\"><span style=\"color: #006275;\"><strong>Hi\u1ec7u su\u1ea5t (Performance)<\/strong><\/span><\/td>\n<td width=\"432\"><span style=\"color: #006275;\">K\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c \u2013 theo KPI, OKR, ch\u1ea5t l\u01b0\u1ee3ng \u2013 s\u1ed1 l\u01b0\u1ee3ng<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"214\"><span style=\"color: #006275;\"><strong>Ti\u1ec1m n\u0103ng (Potential)<\/strong><\/span><\/td>\n<td width=\"432\"><span style=\"color: #006275;\">Kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n l\u00ean v\u1ecb tr\u00ed cao h\u01a1n \/ n\u0103ng l\u1ef1c h\u1ecdc h\u1ecfi \/ th\u00e1i \u0111\u1ed9<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #006275;\"><strong><u>C\u00c1CH \u00c1P D\u1ee4NG<\/u><\/strong><\/span><\/h3>\n<ol>\n<li><span style=\"color: #006275;\">\u0110\u00e1nh gi\u00e1 t\u1eebng nh\u00e2n s\u1ef1 theo 2 tr\u1ee5c: <strong>Hi\u1ec7u su\u1ea5t \u2013 Ti\u1ec1m n\u0103ng<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\">X\u1ebfp h\u1ecd v\u00e0o 1 trong 9 \u00f4 c\u1ee7a <strong>ma tr\u1eadn 3&#215;3<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\">L\u00ean k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng:<\/span>\n<ul>\n<li><span style=\"color: #006275;\">Gi\u1eef ch\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n nh\u00f3m <strong>&#8220;Ng\u00f4i sao&#8221;<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\">\u0110\u00e0o t\u1ea1o nh\u00f3m <strong>&#8220;Emerging&#8221;<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\">Gi\u00e1m s\u00e1t, c\u1ea3i thi\u1ec7n ho\u1eb7c chia tay nh\u00f3m <strong>&#8220;Low Fit&#8221;<\/strong><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span style=\"color: #f99b1c;\"><strong>6.2 Leadership Pipeline<\/strong><strong> MODEL<\/strong><\/span><\/h3>\n<p><span style=\"color: #006275;\"><strong>Leadership Pipeline l\u00e0 H\u1ec7 th\u1ed1ng ph\u00e1t tri\u1ec3n l\u00e3nh \u0111\u1ea1o k\u1ebf th\u1eeba<\/strong>, m\u1ed9t m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng c\u1ee7a <strong>Ram Charan, Stephen Drotter v\u00e0 James Noel<\/strong>, d\u00f9ng \u0111\u1ec3 <strong>x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o nhi\u1ec1u t\u1ea7ng, c\u00f3 n\u0103ng l\u1ef1c th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c<\/strong>, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p mu\u1ed1n <strong>ph\u00e1t tri\u1ec3n t\u1eeb b\u00ean trong thay v\u00ec tuy\u1ec3n l\u00e3nh \u0111\u1ea1o t\u1eeb b\u00ean ngo\u00e0i<\/strong>.<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>LEADERSHIP PIPELINE MODEL<\/strong><strong> l\u00e0 <\/strong>M\u00f4 h\u00ecnh m\u00f4 t\u1ea3 <strong>6 c\u1ea5p \u0111\u1ed9 l\u00e3nh \u0111\u1ea1o k\u1ebf ti\u1ebfp nhau<\/strong>, m\u1ed7i c\u1ea5p y\u00eau c\u1ea7u <strong>t\u01b0 duy, k\u1ef9 n\u0103ng, gi\u00e1 tr\u1ecb v\u00e0 th\u1eddi gian ph\u00e2n b\u1ed5 kh\u00e1c nhau<\/strong>.<\/span><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\" width=\"54\"><span style=\"color: #006275;\"><strong>C\u1ea5p \u0111\u1ed9<\/strong><\/span><\/td>\n<td style=\"text-align: center;\" width=\"170\"><span style=\"color: #006275;\"><strong>Chuy\u1ec3n \u0111\u1ed5i vai tr\u00f2<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Tr\u1ecdng t\u00e2m chuy\u1ec3n \u0111\u1ed5i<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>V\u00ed d\u1ee5 \u1ee9ng d\u1ee5ng<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"54\"><span style=\"color: #006275;\">1\ufe0f\u20e3<\/span><\/td>\n<td width=\"170\"><span style=\"color: #006275;\"><strong>T\u1eeb c\u00e1 nh\u00e2n \u2192 qu\u1ea3n l\u00fd b\u1ea3n th\u00e2n hi\u1ec7u qu\u1ea3<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">L\u00e0m vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng, c\u00f3 m\u1ee5c ti\u00eau, \u0111\u00fang cam k\u1ebft<\/span><\/td>\n<td><span style=\"color: #006275;\">Nh\u00e2n vi\u00ean ch\u1ecbu tr\u00e1ch nhi\u1ec7m KPI c\u00e1 nh\u00e2n<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"54\"><span style=\"color: #006275;\">2\ufe0f\u20e3<\/span><\/td>\n<td width=\"170\"><span style=\"color: #006275;\"><strong>T\u1eeb nh\u00e2n vi\u00ean \u2192 qu\u1ea3n l\u00fd nh\u00f3m \u0111\u1ea7u ti\u00ean<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">T\u1eeb \u201cl\u00e0m\u201d sang \u201cph\u00e2n c\u00f4ng \u2013 theo d\u00f5i \u2013 ph\u00e1t tri\u1ec3n ng\u01b0\u1eddi kh\u00e1c\u201d<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u1ed5 tr\u01b0\u1edfng t\u1ed5 thi c\u00f4ng, tr\u01b0\u1edfng nh\u00f3m sales<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"54\"><span style=\"color: #006275;\">3\ufe0f\u20e3<\/span><\/td>\n<td width=\"170\"><span style=\"color: #006275;\"><strong>T\u1eeb qu\u1ea3n l\u00fd nh\u00f3m \u2192 qu\u1ea3n l\u00fd c\u1ea5p trung<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Qu\u1ea3n l\u00fd th\u00f4ng qua ng\u01b0\u1eddi kh\u00e1c (qu\u1ea3n l\u00fd c\u1ea5p d\u01b0\u1edbi)<\/span><\/td>\n<td><span style=\"color: #006275;\">Tr\u01b0\u1edfng ph\u00f2ng, qu\u1ea3n l\u00fd khu v\u1ef1c<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"54\"><span style=\"color: #006275;\">4\ufe0f\u20e3<\/span><\/td>\n<td width=\"170\"><span style=\"color: #006275;\"><strong>T\u1eeb qu\u1ea3n l\u00fd c\u1ea5p trung \u2192 qu\u1ea3n l\u00fd ch\u1ee9c n\u0103ng<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c b\u1ed9 ph\u1eadn, li\u00ean ph\u00f2ng ban, t\u1ed1i \u01b0u quy tr\u00ecnh<\/span><\/td>\n<td><span style=\"color: #006275;\">Gi\u00e1m \u0111\u1ed1c Marketing, Gi\u00e1m \u0111\u1ed1c v\u1eadn h\u00e0nh<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"54\"><span style=\"color: #006275;\">5\ufe0f\u20e3<\/span><\/td>\n<td width=\"170\"><span style=\"color: #006275;\"><strong>T\u1eeb qu\u1ea3n l\u00fd ch\u1ee9c n\u0103ng \u2192 qu\u1ea3n l\u00fd PT<\/strong> <strong>kinh doanh<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Ch\u1ecbu tr\u00e1ch nhi\u1ec7m P&amp;L, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u00f4ng ty<\/span><\/td>\n<td><span style=\"color: #006275;\">CEO, COO, T\u1ed5ng gi\u00e1m \u0111\u1ed1c<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"54\"><span style=\"color: #006275;\">6\ufe0f\u20e3<\/span><\/td>\n<td width=\"170\"><span style=\"color: #006275;\"><strong>T\u1eeb \u0111i\u1ec1u h\u00e0nh \u2192 nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Truy\u1ec1n c\u1ea3m h\u1ee9ng, k\u1ebf th\u1eeba l\u00e3nh \u0111\u1ea1o, t\u1ea1o gi\u00e1 tr\u1ecb cho x\u00e3 h\u1ed9i<\/span><\/td>\n<td><span style=\"color: #006275;\">Ch\u1ee7 t\u1ecbch H\u0110QT, Founder, Business Coach c\u1ea5p cao<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #f99b1c;\"><strong>T\u00d3M T\u1eaeT 3 TR\u1ee4 C\u1ed8T PH\u00c1T TRI\u1ec2N TRONG PIPELINE<\/strong><\/span><\/p>\n<table style=\"width: 59.9452%; height: 200px;\">\n<thead>\n<tr style=\"height: 50px;\">\n<td style=\"height: 50px;\" width=\"176\"><span style=\"color: #006275;\"><strong>Y\u1ebfu t\u1ed1 c\u1ea7n ph\u00e1t tri\u1ec3n<\/strong><\/span><\/td>\n<td style=\"height: 50px;\" width=\"479\"><span style=\"color: #006275;\"><strong>Thay \u0111\u1ed5i \u1edf m\u1ed7i c\u1ea5p \u0111\u1ed9<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 50px;\">\n<td style=\"height: 50px;\" width=\"176\"><span style=\"color: #006275;\"><strong>1. K\u1ef9 n\u0103ng (Skills)<\/strong><\/span><\/td>\n<td style=\"height: 50px;\" width=\"479\"><span style=\"color: #006275;\">T\u1eeb k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n \u2192 qu\u1ea3n tr\u1ecb con ng\u01b0\u1eddi \u2192 l\u00e3nh \u0111\u1ea1o chi\u1ebfn l\u01b0\u1ee3c<\/span><\/td>\n<\/tr>\n<tr style=\"height: 50px;\">\n<td style=\"height: 50px;\" width=\"176\"><span style=\"color: #006275;\"><strong>2. Th\u1eddi gian (Time)<\/strong><\/span><\/td>\n<td style=\"height: 50px;\" width=\"479\"><span style=\"color: #006275;\">T\u1eeb t\u1eadp trung \u201cl\u00e0m vi\u1ec7c\u201d \u2192 \u201cl\u00e3nh \u0111\u1ea1o\u201d \u2192 \u201ct\u01b0 duy d\u00e0i h\u1ea1n &amp; h\u1ec7 th\u1ed1ng\u201d<\/span><\/td>\n<\/tr>\n<tr style=\"height: 50px;\">\n<td style=\"height: 50px;\" width=\"176\"><span style=\"color: #006275;\"><strong>3. Gi\u00e1 tr\u1ecb (Values)<\/strong><\/span><\/td>\n<td style=\"height: 50px;\" width=\"479\"><span style=\"color: #006275;\">T\u1eeb c\u00e1 nh\u00e2n \u2192 \u0111\u1ed9i nh\u00f3m \u2192 t\u1ed5 ch\u1ee9c \u2192 x\u00e3 h\u1ed9i<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"color: #ed1c24;\"><strong>C\u00c1CH \u00c1P D\u1ee4NG CHO DOANH NGHI\u1ec6P SME<\/strong><\/span><\/h2>\n<ol>\n<li><span style=\"color: #006275;\"><strong>X\u00e1c \u0111\u1ecbnh c\u1ea5p \u0111\u1ed9 hi\u1ec7n t\u1ea1i c\u1ee7a t\u1eebng nh\u00e2n s\u1ef1<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>T\u1ea1o l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n l\u00ean c\u1ea5p ti\u1ebfp theo<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o &amp; hu\u1ea5n luy\u1ec7n theo \u201ckho\u1ea3ng c\u00e1ch n\u0103ng l\u1ef1c\u201d<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>K\u1ebft h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng l\u01b0\u01a1ng 3P &amp; \u0111\u00e1nh gi\u00e1 360 \u0111\u1ed9<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"color: #006275;\"><strong>Leadership Pipeline \u2013 \u0110\u00e1nh gi\u00e1 &amp; Ph\u00e1t tri\u1ec3n C\u00e1 nh\u00e2n<\/strong><\/span><\/p>\n<table style=\"width: 100%;\">\n<thead>\n<tr>\n<td style=\"text-align: center; width: 10.7623%;\"><span style=\"color: #006275;\"><strong>T\u00ean nh\u00e2n s\u1ef1<\/strong><\/span><\/td>\n<td style=\"text-align: center; width: 9.6861%;\"><span style=\"color: #006275;\"><strong>Vai tr\u00f2 hi\u1ec7n t\u1ea1i<\/strong><\/span><\/td>\n<td style=\"text-align: center; width: 13.2735%;\"><span style=\"color: #006275;\"><strong>Vai tr\u00f2 k\u1ebf ti\u1ebfp<\/strong><\/span><\/td>\n<td style=\"text-align: center; width: 34.5291%;\"><span style=\"color: #006275;\"><strong>Kho\u1ea3ng c\u00e1ch k\u1ef9 n\u0103ng<\/strong><\/span><\/td>\n<td style=\"text-align: center; width: 30.6726%;\"><span style=\"color: #006275;\"><strong>K\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 10.7623%;\"><span style=\"color: #006275;\">Nguy\u1ec5n A<\/span><\/td>\n<td style=\"width: 9.6861%;\"><span style=\"color: #006275;\">Tr\u01b0\u1edfng nh\u00f3m Kinh doanh<\/span><\/td>\n<td style=\"width: 13.2735%;\"><span style=\"color: #006275;\">Tr\u01b0\u1edfng ph\u00f2ng Kinh doanh<\/span><\/td>\n<td style=\"width: 34.5291%;\"><span style=\"color: #006275;\">Thi\u1ebfu k\u1ef9 n\u0103ng coaching, ch\u01b0a bi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch ph\u00f2ng<\/span><\/td>\n<td style=\"width: 30.6726%;\"><span style=\"color: #006275;\">Coaching 1-1, tham gia l\u1edbp training 3 th\u00e1ng n\u1ed9i b\u1ed9<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 10.7623%;\"><span style=\"color: #006275;\">Tr\u1ea7n B<\/span><\/td>\n<td style=\"width: 9.6861%;\"><span style=\"color: #006275;\">Gi\u00e1m \u0111\u1ed1c v\u1eadn h\u00e0nh<\/span><\/td>\n<td style=\"width: 13.2735%;\"><span style=\"color: #006275;\">CEO n\u1ed9i b\u1ed9<\/span><\/td>\n<td style=\"width: 34.5291%;\"><span style=\"color: #006275;\">Thi\u1ebfu t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, ch\u01b0a n\u1eafm v\u1eefng t\u00e0i ch\u00ednh doanh nghi\u1ec7p<\/span><\/td>\n<td style=\"width: 30.6726%;\"><span style=\"color: #006275;\">Tham gia CLB CEO, h\u1ecdc qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh &amp; leadership c\u1ea5p cao<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #ed1c24;\">\u1ee8NG D\u1ee4NG TH\u1ef0C T\u1ebe CHO DOANH NGHI\u1ec6P C\u1ee6A B\u1ea0N<\/span><\/strong><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Doanh nghi\u1ec7p<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>\u1ee8ng d\u1ee5ng Pipeline v\u00e0o \u0111\u00e2u?<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\"><strong>TCBD<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Hu\u1ea5n luy\u1ec7n Coach th\u00e0nh Trainer \u2192 Leader v\u00f9ng \u2192 Partner ph\u00e1t tri\u1ec3n<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>Comifood<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">\u0110\u00e0o t\u1ea1o t\u1eeb qu\u1ea3n l\u00fd s\u1ea3n xu\u1ea5t \u2192 G\u0110 nh\u00e0 m\u00e1y \u2192 G\u0110 \u0111i\u1ec1u h\u00e0nh chu\u1ed7i<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>House &amp; Decor<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Tr\u01b0\u1edfng nh\u00f3m thi\u1ebft k\u1ebf \u2192 Tr\u01b0\u1edfng ph\u00f2ng \u2192 G\u0110 k\u1ef9 thu\u1eadt ho\u1eb7c G\u0110 d\u1ef1 \u00e1n<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>H\u1ed3ng K\u00fd<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Qu\u1ea3n l\u00fd chi nh\u00e1nh \u2192 G\u0110 v\u1eadn h\u00e0nh v\u00f9ng \u2192 COO to\u00e0n h\u1ec7 th\u1ed1ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>Trung t\u00e2m tr\u1ecb li\u1ec7u<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Nh\u00e2n vi\u00ean tr\u1ecb li\u1ec7u \u2192 Tr\u01b0\u1edfng nh\u00f3m can thi\u1ec7p \u2192 Gi\u00e1m \u0111\u1ed1c chuy\u00ean m\u00f4n<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ol start=\"7\">\n<li>\n<h2><span style=\"color: #006275;\"><strong> V\u0103n ho\u00e1 t\u1ed5 ch\u1ee9c h\u1ed7 tr\u1ee3 th\u1ef1c thi (Execution-driven Culture)<\/strong><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"color: #006275;\">HBR: \u201cCulture eats strategy for breakfast.\u201d (Peter Drucker)<\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">V\u0103n h\u00f3a k\u1ef7 lu\u1eadt \u2013 tr\u00e1ch nhi\u1ec7m \u2013 li\u00ean k\u1ebft<\/span><\/li>\n<li><span style=\"color: #006275;\">T\u1ea1o m\u00f4i tr\u01b0\u1eddng tin t\u01b0\u1edfng, ph\u1ea3n h\u1ed3i, h\u1ecdc h\u1ecfi<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\">C\u00f4ng c\u1ee5: Culture Canvas, Core Values Deployment, Leadership By Example<\/span><\/p>\n<h3><span style=\"color: #f99b1c;\"><strong>7.1 CULTURE CANVAS \u2013 KHUNG V\u0102N H\u00d3A DOANH NGHI\u1ec6P<\/strong><\/span><\/h3>\n<p><span style=\"color: #006275;\"><strong>Culture Canvas \u2013 Khung x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p<\/strong>, m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c quan gi\u00fap doanh nghi\u1ec7p <strong>x\u00e1c \u0111\u1ecbnh, ph\u00e1t tri\u1ec3n v\u00e0 truy\u1ec1n th\u00f4ng v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c<\/strong>.<\/span><\/p>\n<p><span style=\"color: #006275;\">M\u1eabu n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean l\u00fd t\u1eeb <strong>Strategyzer<\/strong>, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c m\u00f4 h\u00ecnh th\u1ef1c ti\u1ec5n t\u1eeb <strong>Harvard Business Review<\/strong>, <strong>Culture Code c\u1ee7a Netflix<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau<\/strong>: L\u00e0m r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh b\u1ea3n s\u1eafc v\u0103n h\u00f3a \u0111\u1ec3 <strong>truy\u1ec1n th\u00f4ng \u2013 hu\u1ea5n luy\u1ec7n \u2013 h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n<\/strong>, t\u1eeb l\u00e3nh \u0111\u1ea1o \u0111\u1ebfn nh\u00e2n vi\u00ean.<\/span><\/p>\n<h3><span style=\"color: #f99b1c;\"><strong>7.2 B\u1ea2N M\u1eaaU CULTURE CANVAS (9 \u00d4)<\/strong><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Th\u00e0nh ph\u1ea7n<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>C\u00e2u h\u1ecfi g\u1ee3i \u00fd<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>V\u00ed d\u1ee5 \u1ee9ng d\u1ee5ng (House &amp; Decor)<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\">1. <strong>Purpose (M\u1ee5c \u0111\u00edch t\u1ed3n t\u1ea1i)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">T\u1ea1i sao c\u00f4ng ty t\u1ed3n t\u1ea1i ngo\u00e0i ki\u1ebfm ti\u1ec1n?<\/span><\/td>\n<td><span style=\"color: #006275;\">Ki\u1ebfn t\u1ea1o kh\u00f4ng gian s\u1ed1ng \u0111\u1eb3ng c\u1ea5p, n\u00e2ng t\u1ea7m gi\u00e1 tr\u1ecb s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">2. <strong>Core Values (Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Ni\u1ec1m tin n\u00e0o kh\u00f4ng th\u1ec3 th\u1ecfa hi\u1ec7p trong m\u1ecdi h\u00e0nh vi?<\/span><\/td>\n<td><span style=\"color: #006275;\">Trung th\u1ef1c \u2013 Tr\u00e1ch nhi\u1ec7m \u2013 Ho\u00e0n th\u00e0nh \u2013 H\u00f2a \u0111\u1ed3ng \u2013 C\u1ea7u ti\u1ebfn<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">3. <strong>People Behaviors (H\u00e0nh vi chu\u1ea9n)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Nh\u00e2n s\u1ef1 c\u1ea7n th\u1ec3 hi\u1ec7n h\u00e0nh vi g\u00ec m\u1ed7i ng\u00e0y \u0111\u1ec3 s\u1ed1ng \u0111\u00fang gi\u00e1 tr\u1ecb?<\/span><\/td>\n<td><span style=\"color: #006275;\">\u0110\u00fang gi\u1edd \u2013 Cam k\u1ebft \u2013 Ch\u1ee7 \u0111\u1ed9ng h\u1ed7 tr\u1ee3 \u2013 Ph\u1ea3n h\u1ed3i x\u00e2y d\u1ef1ng \u2013 D\u00e1m nh\u1eadn l\u1ed7i<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">4. <strong>Leadership Style (Phong c\u00e1ch l\u00e3nh \u0111\u1ea1o)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">L\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng b\u1eb1ng c\u00e1ch n\u00e0o?<\/span><\/td>\n<td><span style=\"color: #006275;\">L\u00e3nh \u0111\u1ea1o b\u1eb1ng n\u00eau g\u01b0\u01a1ng, hu\u1ea5n luy\u1ec7n, h\u00e0nh \u0111\u1ed9ng thay v\u00ec ch\u1ec9 \u0111\u1ea1o<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">5. <strong>Communication (Giao ti\u1ebfp)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Giao ti\u1ebfp n\u1ed9i b\u1ed9 di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o? C\u00f3 minh b\u1ea1ch kh\u00f4ng?<\/span><\/td>\n<td><span style=\"color: #006275;\">H\u1ecdp \u0111\u1ecbnh k\u1ef3, b\u1ea3ng tin n\u1ed9i b\u1ed9, giao ti\u1ebfp tr\u1ef1c ti\u1ebfp \u2013 ph\u1ea3n h\u1ed3i 2 chi\u1ec1u<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">6. <strong>Recognition (Ghi nh\u1eadn \u2013 Khen th\u01b0\u1edfng)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c ghi nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o khi s\u1ed1ng \u0111\u00fang v\u0103n h\u00f3a?<\/span><\/td>\n<td><span style=\"color: #006275;\">G\u1eafn sao gi\u00e1 tr\u1ecb, c\u00f4ng b\u1ed1 trong LION Meeting, th\u01b0\u1edfng n\u00f3ng theo gi\u00e1 tr\u1ecb<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">7. <strong>Decision Making (Ra quy\u1ebft \u0111\u1ecbnh)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Gi\u00e1 tr\u1ecb v\u0103n h\u00f3a \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn c\u00e1ch ra quy\u1ebft \u0111\u1ecbnh?<\/span><\/td>\n<td><span style=\"color: #006275;\">\u01afu ti\u00ean cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng \u2013 minh b\u1ea1ch chi ph\u00ed \u2013 kh\u00f4ng l\u00e1ch lu\u1eadt<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">8. <strong>Symbols &amp; Rituals (Bi\u1ec3u t\u01b0\u1ee3ng \u2013 Nghi th\u1ee9c)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">Bi\u1ec3u t\u01b0\u1ee3ng, c\u00e2u chuy\u1ec7n, ho\u1ea1t \u0111\u1ed9ng n\u00e0o l\u00e0m r\u00f5 n\u00e9t v\u0103n h\u00f3a?<\/span><\/td>\n<td><span style=\"color: #006275;\">Ng\u00e0y V\u0103n H\u00f3a H&amp;D, huy hi\u1ec7u \u201cNg\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng\u201d, h\u1ecdp gi\u00e1 tr\u1ecb th\u00e1ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">9. <strong>Onboarding &amp; Growth (Gia nh\u1eadp &amp; ph\u00e1t tri\u1ec3n)<\/strong><\/span><\/td>\n<td><span style=\"color: #006275;\">V\u0103n h\u00f3a \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t cho ng\u01b0\u1eddi m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n ra sao?<\/span><\/td>\n<td><span style=\"color: #006275;\">\u0110\u00e0o t\u1ea1o v\u0103n h\u00f3a t\u1eeb ng\u00e0y \u0111\u1ea7u, \u0111\u00e1nh gi\u00e1 h\u00e0nh vi theo gi\u00e1 tr\u1ecb \u0111\u1ecbnh k\u1ef3<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #f99b1c;\"><strong>C\u00c1CH \u00c1P D\u1ee4NG CULTURE CANVAS<\/strong><\/span><\/h3>\n<ol>\n<li><span style=\"color: #006275;\"><strong>H\u1ecdp leadership ho\u1eb7c to\u00e0n c\u00f4ng ty<\/strong>, c\u00f9ng brainstorm v\u00e0 \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 9 \u00f4<\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>L\u00e0m th\u00e0nh slide, infographic, b\u1ea3ng treo t\u01b0\u1eddng, poster v\u0103n h\u00f3a<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>D\u00f9ng \u0111\u1ec3 onboarding, \u0111\u00e1nh gi\u00e1 nh\u00e2n s\u1ef1, x\u1eed l\u00fd vi ph\u1ea1m v\u0103n h\u00f3a<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>G\u1eafn v\u0103n h\u00f3a v\u00e0o l\u01b0\u01a1ng \u2013 th\u01b0\u1edfng \u2013 \u0111\u1ec1 b\u1ea1t<\/strong> \u0111\u1ec3 kh\u00f4ng ch\u1ec9 l\u00e0 \u201ckh\u1ea9u hi\u1ec7u\u201d<\/span><\/li>\n<\/ol>\n<ol start=\"8\">\n<li><span style=\"color: #006275;\"><strong> C\u01a1 ch\u1ebf \u0111o l\u01b0\u1eddng \u2013 ki\u1ec3m so\u00e1t \u2013 ph\u1ea3n h\u1ed3i (Monitor &amp; Adjust Continuously)<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"color: #006275;\"><em>Kaplan &amp; Norton: \u201cWhat gets measured gets managed.\u201d<\/em><\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">\u0110\u1ecbnh k\u1ef3 review chi\u1ebfn l\u01b0\u1ee3c \u2013 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9<\/span><\/li>\n<li><span style=\"color: #006275;\">C\u00f3 quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh nhanh \u2013 chu\u1ea9n<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\">C\u00f4ng c\u1ee5: KPI Dashboard, Strategy Review Rhythm, Leading vs Lagging Indicators<\/span><\/p>\n<p><span style=\"color: #ed1c24;\"><strong>STRATEGY REVIEW RHYTHM \u2013 CHU K\u1ef2 R\u00c0 SO\u00c1T CHI\u1ebeN L\u01af\u1ee2C<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>Strategy Review Rhythm (Chu k\u1ef3 r\u00e0 so\u00e1t chi\u1ebfn l\u01b0\u1ee3c)<\/strong> \u2013 m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00fap doanh nghi\u1ec7p <strong>theo d\u00f5i \u2013 \u0111\u00e1nh gi\u00e1 \u2013 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c<\/strong> li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u1ef1c thi hi\u1ec7u qu\u1ea3, thay v\u00ec ch\u1ec9 r\u00e0 so\u00e1t 1\u20132 l\u1ea7n m\u1ed7i n\u0103m.<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau<\/strong>: Bi\u1ebfn <strong>k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u00f3 nh\u1ecbp \u0111\u1ed9<\/strong>, \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u1eddng xuy\u00ean \u2013 t\u1eeb c\u1ea5p l\u00e3nh \u0111\u1ea1o \u0111\u1ebfn ph\u00f2ng ban v\u00e0 c\u00e1 nh\u00e2n.<\/span><\/p>\n<p><span style=\"color: #006275;\">C\u1ea4U TR\u00daC R\u00c0 SO\u00c1T CHI\u1ebeN L\u01af\u1ee2C THEO NH\u1ecaP (T\u1eea CAO \u0110\u1ebeN TH\u1ea4P)<\/span><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>T\u1ea7ng<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>T\u1ea7n su\u1ea5t<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>N\u1ed9i dung c\u1ea7n r\u00e0 so\u00e1t<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Ng\u01b0\u1eddi tham gia<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\">Chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 (OGSM \/ BSC)<\/span><\/td>\n<td><span style=\"color: #006275;\">6 th\u00e1ng ho\u1eb7c qu\u00fd<\/span><\/td>\n<td><span style=\"color: #006275;\">\u0110\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c \u0111\u1ed9t ph\u00e1, \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ecbnh h\u01b0\u1edbng n\u1ebfu c\u1ea7n<\/span><\/td>\n<td><span style=\"color: #006275;\">CEO, Ban l\u00e3nh \u0111\u1ea1o, C\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">Ch\u1ec9 ti\u00eau\/KPI c\u1ea5p c\u00f4ng ty<\/span><\/td>\n<td><span style=\"color: #006275;\">H\u00e0ng qu\u00fd<\/span><\/td>\n<td><span style=\"color: #006275;\">R\u00e0 l\u1ea1i m\u1ee5c ti\u00eau qu\u00fd, c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh \u2013 hi\u1ec7u qu\u1ea3 \u2013 ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/td>\n<td><span style=\"color: #006275;\">CEO + Tr\u01b0\u1edfng ph\u00f2ng ch\u1ee9c n\u0103ng<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">Ch\u1ec9 ti\u00eau ph\u00f2ng ban, OKR (Department KPIs)<\/span><\/td>\n<td><span style=\"color: #006275;\">H\u00e0ng th\u00e1ng<\/span><\/td>\n<td><span style=\"color: #006275;\">Ti\u1ebfn \u0111\u1ed9 c\u00e1c chi\u1ebfn d\u1ecbch \u2013 h\u00e0nh \u0111\u1ed9ng \u2013 hi\u1ec7u su\u1ea5t nh\u00f3m<\/span><\/td>\n<td><span style=\"color: #006275;\">Tr\u01b0\u1edfng ph\u00f2ng + Team leaders<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">H\u00e0nh \u0111\u1ed9ng tu\u1ea7n (OKR, Weekly Action Review \u2013 LION)<\/span><\/td>\n<td><span style=\"color: #006275;\">H\u00e0ng tu\u1ea7n<\/span><\/td>\n<td><span style=\"color: #006275;\">Ki\u1ec3m tra vi\u1ec7c tri\u1ec3n khai OKR, k\u1ebf ho\u1ea1ch tu\u1ea7n tr\u01b0\u1edbc, cam k\u1ebft tu\u1ea7n n\u00e0y<\/span><\/td>\n<td><span style=\"color: #006275;\">Tr\u01b0\u1edfng nh\u00f3m + Nh\u00e2n s\u1ef1 tr\u1ef1c ti\u1ebfp<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">Giao ti\u1ebfp n\u1ed9i b\u1ed9 &amp; truy\u1ec1n \u0111\u1ed9ng l\u1ef1c<\/span><\/td>\n<td><span style=\"color: #006275;\">Tu\u1ea7n \/ Th\u00e1ng<\/span><\/td>\n<td><span style=\"color: #006275;\">Ghi nh\u1eadn, truy\u1ec1n th\u00f4ng, c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9 &amp; s\u1ef1 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u00f3<\/span><\/td>\n<td><span style=\"color: #006275;\">HR, Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ol start=\"9\">\n<li>\n<h2><span style=\"color: #006275;\"><strong> K\u1ebft n\u1ed1i truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u2013 truy\u1ec1n c\u1ea3m h\u1ee9ng (Communicate &amp; Align)<\/strong><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"color: #006275;\"><strong>\u201cOnly 5% of workforce understands the strategy.\u201d <\/strong><strong>&#8211;<\/strong><strong> Norton (2005)<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">Truy\u1ec1n th\u00f4ng th\u01b0\u1eddng xuy\u00ean, nh\u1ea5t qu\u00e1n<\/span><\/li>\n<li><span style=\"color: #006275;\">K\u1ebft n\u1ed1i t\u1eeb l\u00e3nh \u0111\u1ea1o \u0111\u1ebfn nh\u00e2n vi\u00ean tuy\u1ebfn \u0111\u1ea7u<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\">C\u00f4ng c\u1ee5: Internal Communication Plan, Town Hall, Leader-as-Storyteller<\/span><\/p>\n<blockquote><p><span style=\"color: #993300;\"><em>Xem th\u00eam:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/ceo.actioncoach.edu.vn\/khoa-hoc\/dao-tao--ceo--chien-luoc-cong-ty-%E2%80%93-ung-dung-cong-cu-chien-luoc--51.html\">KHO\u00c1 \u0110\u00c0O T\u1ea0O \u201cCEO &amp; CHI\u1ebeN L\u01af\u1ee2C C\u00d4NG TY \u2013 \u1ee8NG D\u1ee4NG C\u00d4NG C\u1ee4 CHI\u1ebeN L\u01af\u1ee2C\u201d<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #993300;\"><em>Tham kh\u1ea3o:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/ceo.actioncoach.edu.vn\/khoa-hoc\/khoa-dao-tao-ky-nang-lanh-dao-cho-quan-ly-cap-cao-cxo-10.html\">Kh\u00f3a \u0111\u00e0o t\u1ea1o \u201cK\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o cho Qu\u1ea3n l\u00fd c\u1ea5p cao CxO\u201d<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #993300;\"><em>Xem th\u00eam:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/tcdevelopment.edu.vn\/5-buoc-xay-dung-cong-ty-ben-vung-khoi-dau-tu-viec-lam-chu-thoi-gian-va-muc-tieu-ca-nhan\/\">5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng doanh nghi\u1ec7p b\u1ec1n v\u1eefng kh\u1edfi \u0111\u1ea7u t\u1eeb vi\u1ec7c l\u00e0m ch\u1ee7 th\u1eddi gian v\u00e0 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n<\/a><\/em><\/span><\/p><\/blockquote>\n<ol start=\"10\">\n<li>\n<h2><span style=\"color: #006275;\"><strong> T\u01b0 duy d\u00e0i h\u1ea1n &amp; ki\u00ean tr\u00ec (Strategic Discipline &amp; Patience)<\/strong><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"color: #006275;\"><strong>\u201cExecution takes time. Stay focused and disciplined.\u201d \u2014 McChesney et al., <em>4DX<\/em><\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">Kh\u00f4ng \u201c\u0111\u1ee9t g\u00e1nh\u201d gi\u1eefa ch\u1eebng khi ch\u01b0a c\u00f3 k\u1ebft qu\u1ea3<\/span><\/li>\n<li><span style=\"color: #006275;\">Bi\u1ebft ki\u00ean tr\u00ec, nh\u01b0ng kh\u00f4ng c\u1ed1 ch\u1ea5p \u2013 c\u00f3 tinh th\u1ea7n h\u1ecdc h\u1ecfi v\u00e0 th\u00edch nghi<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\">C\u00f4ng c\u1ee5: Execution Scorecard, Strategic Patience Framework<\/span><\/p>\n<h3><span style=\"color: #f99b1c;\"><strong>10.1 <\/strong><strong>EXECUTION SCORECARD \u2013 TH\u1eba \u0110I\u1ec2M TH\u1ef0C THI CHI\u1ebeN L\u01af\u1ee2C<\/strong><\/span><\/h3>\n<p><span style=\"color: #006275;\"><strong>Execution Scorecard \u2013 Th\u1ebb \u0111i\u1ec3m th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c<\/strong>, gi\u00fap doanh nghi\u1ec7p <strong>\u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3<\/strong> th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t (Key Execution Drivers). C\u00f4ng c\u1ee5 n\u00e0y r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 theo d\u00f5i kh\u00f4ng ch\u1ec9 <strong>k\u1ebft qu\u1ea3<\/strong>, m\u00e0 c\u00f2n <strong>ti\u1ebfn \u0111\u1ed9 \u2013 cam k\u1ebft \u2013 tr\u00e1ch nhi\u1ec7m \u2013 \u0111i\u1ec1u ch\u1ec9nh<\/strong> c\u1ee7a t\u1eebng ph\u00f2ng ban v\u00e0 nh\u00e2n s\u1ef1.<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau<\/strong>: \u0110o l\u01b0\u1eddng <strong>m\u1ee9c \u0111\u1ed9 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c<\/strong> m\u1ed9t c\u00e1ch \u0111\u1ecbnh l\u01b0\u1ee3ng, \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh k\u1ef3 (tu\u1ea7n\/th\u00e1ng\/qu\u00fd), gi\u00fap t\u1ed5 ch\u1ee9c:<\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">Bi\u1ebft \u0111ang l\u00e0m t\u1ed1t hay k\u00e9m ph\u1ea7n n\u00e0o<\/span><\/li>\n<li><span style=\"color: #006275;\">Kh\u00f4ng \u0111\u1ec3 \u201cchi\u1ebfn l\u01b0\u1ee3c ch\u1ec9 n\u1eb1m tr\u00ean gi\u1ea5y\u201d<\/span><\/li>\n<li><span style=\"color: #006275;\">K\u1ebft n\u1ed1i h\u00e0nh \u0111\u1ed9ng h\u00e0ng ng\u00e0y v\u1edbi t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\"><strong>C\u1ea4U TR\u00daC SCORECARD G\u1ed2M 5 TR\u1ee4 C\u1ed8T<\/strong><\/span><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Tr\u1ee5 c\u1ed9t<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>\u00dd ngh\u0129a<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>C\u00e2u h\u1ecfi t\u1ef1 \u0111\u00e1nh gi\u00e1<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\">1\ufe0f\u20e3 R\u00f5 m\u1ee5c ti\u00eau (Clarity)<\/span><\/td>\n<td><span style=\"color: #006275;\">M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau v\u00e0 l\u00fd do chi\u1ebfn l\u01b0\u1ee3c<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u00f4i c\u00f3 hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau &amp; KPI ph\u00f2ng ban m\u00ecnh kh\u00f4ng?<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">2\ufe0f\u20e3 Cam k\u1ebft h\u00e0nh \u0111\u1ed9ng (Commitment)<\/span><\/td>\n<td><span style=\"color: #006275;\">C\u00f3 cam k\u1ebft th\u1ef1c hi\u1ec7n \u0111\u00fang h\u1ea1n v\u00e0 \u0111\u00fang tr\u00e1ch nhi\u1ec7m<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u00f4i c\u00f3 ch\u1ee7 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n ph\u1ea7n vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u00fang th\u1eddi h\u1ea1n?<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">3\ufe0f\u20e3 Theo d\u00f5i &amp; \u0111o l\u01b0\u1eddng (Tracking)<\/span><\/td>\n<td><span style=\"color: #006275;\">C\u00f3 c\u01a1 ch\u1ebf ki\u1ec3m tra, \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 c\u1ee5 th\u1ec3 (dashboard, KPI, check-in)<\/span><\/td>\n<td><span style=\"color: #006275;\">KPI c\u1ee7a t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c theo d\u00f5i h\u00e0ng tu\u1ea7n\/th\u00e1ng kh\u00f4ng?<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">4\ufe0f\u20e3 Giao ti\u1ebfp (Communication)<\/span><\/td>\n<td><span style=\"color: #006275;\">C\u00f3 th\u00f4ng tin minh b\u1ea1ch, feedback 2 chi\u1ec1u, ph\u1ed1i h\u1ee3p ph\u00f2ng ban<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u00f4i c\u00f3 bi\u1ebft k\u1ebft qu\u1ea3 c\u1ee7a team kh\u00e1c \u0111\u1ec3 ph\u1ed1i h\u1ee3p k\u1ecbp th\u1eddi kh\u00f4ng?<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">5\ufe0f\u20e3 \u0110i\u1ec1u ch\u1ec9nh &amp; h\u1ecdc h\u1ecfi (Adaptation)<\/span><\/td>\n<td><span style=\"color: #006275;\">C\u00f3 linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh khi l\u1ec7ch h\u01b0\u1edbng \u2013 kh\u00f4ng c\u1ed1 ch\u1ea5p l\u00e0m sai<\/span><\/td>\n<td><span style=\"color: #006275;\">Khi c\u00f3 v\u1ea5n \u0111\u1ec1, t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 \u0111i\u1ec1u ch\u1ec9nh &amp; c\u1ea3i ti\u1ebfn nhanh kh\u00f4ng?<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #006275;\"><strong>M\u1eaaU EXECUTION SCORECARD \u0110\u1ec2 \u0110I\u1ec2N \u0110I\u1ec2M (TU\u1ea6N\/TH\u00c1NG)<\/strong><\/span><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\" width=\"151\"><span style=\"color: #006275;\"><strong>Tr\u1ee5 c\u1ed9t<\/strong><\/span><\/td>\n<td style=\"text-align: center;\" width=\"80\"><span style=\"color: #006275;\"><strong>\u0110i\u1ec3m t\u1ed1i \u0111a<\/strong><\/span><\/td>\n<td style=\"text-align: center;\" width=\"140\"><span style=\"color: #006275;\"><strong>\u0110i\u1ec3m ph\u00f2ng ban t\u1ef1 ch\u1ea5m<\/strong><\/span><\/td>\n<td style=\"text-align: center;\" width=\"281\"><span style=\"color: #006275;\"><strong>Ghi ch\u00fa c\u1ea3i ti\u1ebfn c\u1ee5 th\u1ec3<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"151\"><span style=\"color: #006275;\">1. R\u00f5 m\u1ee5c ti\u00eau (Clarity)<\/span><\/td>\n<td width=\"80\"><span style=\"color: #006275;\">10<\/span><\/td>\n<td width=\"140\"><span style=\"color: #006275;\">8<\/span><\/td>\n<td width=\"281\"><span style=\"color: #006275;\">C\u1ea7n truy\u1ec1n th\u00f4ng r\u00f5 KPI m\u1edbi cho Q3<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><span style=\"color: #006275;\">2. Cam k\u1ebft h\u00e0nh \u0111\u1ed9ng<\/span><\/td>\n<td width=\"80\"><span style=\"color: #006275;\">10<\/span><\/td>\n<td width=\"140\"><span style=\"color: #006275;\">9<\/span><\/td>\n<td width=\"281\"><span style=\"color: #006275;\">M\u1ed9t s\u1ed1 th\u00e0nh vi\u00ean cam k\u1ebft nh\u01b0ng ch\u01b0a l\u00e0m<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><span style=\"color: #006275;\">3. Theo d\u00f5i \u2013 \u0111o l\u01b0\u1eddng<\/span><\/td>\n<td width=\"80\"><span style=\"color: #006275;\">10<\/span><\/td>\n<td width=\"140\"><span style=\"color: #006275;\">7<\/span><\/td>\n<td width=\"281\"><span style=\"color: #006275;\">KPI tu\u1ea7n ch\u01b0a c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><span style=\"color: #006275;\">4. Giao ti\u1ebfp \u2013 ph\u1ed1i h\u1ee3p<\/span><\/td>\n<td width=\"80\"><span style=\"color: #006275;\">10<\/span><\/td>\n<td width=\"140\"><span style=\"color: #006275;\">6<\/span><\/td>\n<td width=\"281\"><span style=\"color: #006275;\">Thi\u1ebfu meeting \u0111\u1ecbnh k\u1ef3 li\u00ean ph\u00f2ng ban<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><span style=\"color: #006275;\">5. \u0110i\u1ec1u ch\u1ec9nh &amp; h\u1ecdc h\u1ecfi<\/span><\/td>\n<td width=\"80\"><span style=\"color: #006275;\">10<\/span><\/td>\n<td width=\"140\"><span style=\"color: #006275;\">9<\/span><\/td>\n<td width=\"281\"><span style=\"color: #006275;\">\u0110\u00e3 c\u1ea3i ti\u1ebfn quy tr\u00ecnh ch\u0103m s\u00f3c sau b\u00e1n<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><span style=\"color: #006275;\"><strong>T\u1ed4NG \u0110I\u1ec2M<\/strong><\/span><\/td>\n<td width=\"80\"><span style=\"color: #006275;\"><strong>50<\/strong><\/span><\/td>\n<td width=\"140\"><span style=\"color: #006275;\"><strong>39<\/strong><\/span><\/td>\n<td width=\"281\"><span style=\"color: #006275;\">\u2192 X\u1ebfp lo\u1ea1i: <strong>Kh\u00e1<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #006275;\"><strong>THANG \u0110I\u1ec2M \u0110\u00c1NH GI\u00c1<\/strong><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>T\u1ed5ng \u0111i\u1ec3m<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>M\u1ee9c \u0111\u1ed9 th\u1ef1c thi<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>H\u00e0nh \u0111\u1ed9ng g\u1ee3i \u00fd<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\">45\u201350<\/span><\/td>\n<td><span style=\"color: #006275;\">Xu\u1ea5t s\u1eafc<\/span><\/td>\n<td><span style=\"color: #006275;\">Duy tr\u00ec &amp; chia s\u1ebb kinh nghi\u1ec7m<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">38\u201344<\/span><\/td>\n<td><span style=\"color: #006275;\">Kh\u00e1<\/span><\/td>\n<td><span style=\"color: #006275;\">T\u0103ng c\u01b0\u1eddng tracking v\u00e0 ph\u1ed1i h\u1ee3p ch\u00e9o<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">30\u201337<\/span><\/td>\n<td><span style=\"color: #006275;\">Trung b\u00ecnh<\/span><\/td>\n<td><span style=\"color: #006275;\">L\u00e0m r\u00f5 KPI \u2013 nh\u1eafc l\u1ea1i m\u1ee5c ti\u00eau \u2013 ki\u1ec3m so\u00e1t ti\u1ebfn \u0111\u1ed9<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">D\u01b0\u1edbi 30<\/span><\/td>\n<td><span style=\"color: #006275;\">Y\u1ebfu<\/span><\/td>\n<td><span style=\"color: #006275;\">\u0110\u00e0o t\u1ea1o l\u1ea1i tinh th\u1ea7n th\u1ef1c thi \u2013 c\u1ea3i t\u1ed5 h\u1ec7 th\u1ed1ng<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #006275;\"><strong>L\u1ecbch s\u1eed d\u1ee5ng Execution Scorecard<\/strong><\/span><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Chu k\u1ef3<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Ng\u01b0\u1eddi ch\u1ea5m<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Ph\u00f2ng ban<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>T\u1ed5ng \u0111i\u1ec3m<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>H\u00e0nh \u0111\u1ed9ng k\u1ebf ti\u1ebfp<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\">Tu\u1ea7n 1 \u2013 Th\u00e1ng 7<\/span><\/td>\n<td><span style=\"color: #006275;\">Tr\u01b0\u1edfng ph\u00f2ng KD<\/span><\/td>\n<td><span style=\"color: #006275;\">Kinh doanh<\/span><\/td>\n<td><span style=\"color: #006275;\">39<\/span><\/td>\n<td><span style=\"color: #006275;\">G\u1eedi l\u1ea1i KPI Q3 cho \u0111\u1ed9i + h\u1ecdp team<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\">Tu\u1ea7n 1 \u2013 Th\u00e1ng 7<\/span><\/td>\n<td><span style=\"color: #006275;\">Tr\u01b0\u1edfng ph\u00f2ng Thi\u1ebft k\u1ebf<\/span><\/td>\n<td><span style=\"color: #006275;\">Thi\u1ebft k\u1ebf \u2013 D&amp;B<\/span><\/td>\n<td><span style=\"color: #006275;\">42<\/span><\/td>\n<td><span style=\"color: #006275;\">Duy tr\u00ec &amp; mentoring nh\u00f3m junior<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #f99b1c;\"><strong>10.2 <\/strong><strong>STRATEGIC PATIENCE FRAMEWORK<\/strong><\/span><\/h3>\n<p><span style=\"color: #006275;\"><strong>Strategic Patience Framework<\/strong> \u2013 M\u00f4 h\u00ecnh <strong>Ki\u00ean tr\u00ec chi\u1ebfn l\u01b0\u1ee3c<\/strong>, gi\u00fap doanh nghi\u1ec7p gi\u1eef v\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n, kh\u00f4ng r\u01a1i v\u00e0o b\u1eaby \u201cn\u00f4n n\u00f3ng \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c\u201d, nh\u01b0ng c\u0169ng <strong>kh\u00f4ng m\u00f9 qu\u00e1ng b\u00e1m chi\u1ebfn l\u01b0\u1ee3c sai<\/strong>. M\u00f4 h\u00ecnh n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111ang t\u0103ng tr\u01b0\u1edfng ho\u1eb7c t\u00e1i c\u1ea5u tr\u00fac.<\/span><\/p>\n<p><span style=\"color: #006275;\"><strong>M\u1ee5c ti\u00eau:<\/strong> Gi\u00fap l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111\u1ed9i ng\u0169:<\/span><\/p>\n<ul>\n<li><span style=\"color: #006275;\">Bi\u1ebft <strong>khi n\u00e0o n\u00ean ki\u00ean tr\u00ec<\/strong> v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111ang theo \u0111u\u1ed5i<\/span><\/li>\n<li><span style=\"color: #006275;\">Bi\u1ebft <strong>khi n\u00e0o n\u00ean \u0111i\u1ec1u ch\u1ec9nh, xoay tr\u1ee5c (pivot)<\/strong><\/span><\/li>\n<li><span style=\"color: #006275;\">Duy tr\u00ec s\u1ef1 ki\u00ean \u0111\u1ecbnh, nh\u1ea5t qu\u00e1n nh\u01b0ng v\u1eabn <strong>nh\u1ea1y b\u00e9n v\u00e0 linh ho\u1ea1t<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\"><strong>TH\u00c0NH PH\u1ea6N CH\u00cdNH C\u1ee6A FRAMEWORK<\/strong><\/span><\/p>\n<table>\n<thead>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>Th\u00e0nh ph\u1ea7n<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>C\u00e2u h\u1ecfi g\u1ee3i \u00fd<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #006275;\"><strong>V\u00ed d\u1ee5 \u00e1p d\u1ee5ng t\u1ea1i SME<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"color: #006275;\"><strong>1. M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\">(Clear Long-term Vision)<\/span><\/td>\n<td><span style=\"color: #006275;\">Ch\u00fang ta \u0111ang h\u01b0\u1edbng t\u1edbi \u0111i\u1ec1u g\u00ec 3\u20135 n\u0103m t\u1edbi? C\u00f3 cam k\u1ebft kh\u00f4ng \u0111\u1ed5i kh\u00f4ng?<\/span><\/td>\n<td><span style=\"color: #006275;\">X\u00e2y d\u1ef1ng chu\u1ed7i 30 qu\u00e1n \u0103n \u0111\u1ea1t 200 t\u1ef7 doanh thu<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>2. Logic chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00fd<\/strong><\/span><\/p>\n<p><span style=\"color: #006275;\">(Strategic Logic)<\/span><\/td>\n<td><span style=\"color: #006275;\">M\u00f4 h\u00ecnh hi\u1ec7n t\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi v\u00e0 m\u1edf r\u1ed9ng kh\u00f4ng? C\u00f3 th\u1ecb tr\u01b0\u1eddng?<\/span><\/td>\n<td><span style=\"color: #006275;\">M\u00ec v\u1ecbt ti\u1ec1m b\u00ed quy\u1ebft gia truy\u1ec1n, nhu c\u1ea7u \u1ed5n \u0111\u1ecbnh<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>3. <\/strong><strong>D\u1eef li\u1ec7u ph\u1ea3n h\u1ed3i ng\u1eafn h\u1ea1n<\/strong> (Short-term Signals)<\/span><\/td>\n<td><span style=\"color: #006275;\">K\u1ebft qu\u1ea3 tu\u1ea7n\/th\u00e1ng c\u00f3 theo \u0111\u00fang ti\u1ebfn tr\u00ecnh kh\u00f4ng? KPI \u0111ang l\u1ec7ch \u1edf \u0111\u00e2u?<\/span><\/td>\n<td><span style=\"color: #006275;\">S\u1ed1 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng t\u0103ng ch\u1eadm nh\u01b0ng NPS cao d\u1ea7n<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>4. H\u00e0nh \u0111\u1ed9ng ki\u00ean tr\u00ec \u0111\u1ec1u \u0111\u1eb7n<\/strong> (Consistent Action Rhythm)<\/span><\/td>\n<td><span style=\"color: #006275;\">C\u00f3 \u0111ang th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nh\u1ecf m\u1ed7i ng\u00e0y, m\u1ed7i tu\u1ea7n kh\u00f4ng?<\/span><\/td>\n<td><span style=\"color: #006275;\">\u0110\u0103ng b\u00e0i FB \u0111\u1ec1u, test combo s\u1ea3n ph\u1ea9m m\u1ed7i tu\u1ea7n<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>5. Kh\u1ea3 n\u0103ng th\u00edch nghi th\u00f4ng minh<\/strong> (Smart Adaptation)<\/span><\/td>\n<td><span style=\"color: #006275;\">C\u00f3 c\u01a1 ch\u1ebf \u0111\u00e1nh gi\u00e1 \u2013 h\u1ecdc h\u1ecfi \u2013 \u0111i\u1ec1u ch\u1ec9nh kh\u00f4ng? Hay c\u1ee9 \u201cc\u1ed1 l\u00e0m t\u1edbi\u201d?<\/span><\/td>\n<td><span style=\"color: #006275;\">Thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o theo m\u00f9a, kh\u00f4ng \u0111\u1ed5i \u0111\u1ecbnh v\u1ecb l\u00f5i<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #006275;\"><strong>6. M\u1ed1c \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh k\u1ef3<\/strong> (Strategic Review Gates)<\/span><\/td>\n<td><span style=\"color: #006275;\">Bao l\u00e2u th\u00ec xem l\u1ea1i to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c? Ai l\u00e0 ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1?<\/span><\/td>\n<td><span style=\"color: #006275;\">H\u1ecdp OGSM 3 th\u00e1ng\/l\u1ea7n v\u1edbi c\u1ed1 v\u1ea5n v\u00e0 ban l\u00e3nh \u0111\u1ea1o<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #006275;\"><strong>Strategic Patience Canvas \u2013 Khung Ki\u00ean Tr\u00ec Chi\u1ebfn L\u01b0\u1ee3c<\/strong><\/span><\/p>\n<table style=\"width: 59.8261%;\" width=\"671\">\n<thead>\n<tr>\n<td style=\"width: 36.1734%; text-align: center;\" width=\"243\"><span style=\"color: #006275;\"><strong>Th\u00e0nh ph\u1ea7n<\/strong><\/span><\/td>\n<td style=\"width: 25.8595%; text-align: center;\" width=\"173\"><span style=\"color: #006275;\"><strong>Tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i<\/strong><\/span><\/td>\n<td style=\"width: 36.6218%; text-align: center;\" width=\"247\"><span style=\"color: #006275;\"><strong>H\u00e0nh \u0111\u1ed9ng c\u1ea3i ti\u1ebfn<\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 36.1734%;\" width=\"243\"><span style=\"color: #006275;\">1. T\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng<\/span><\/td>\n<td style=\"width: 25.8595%;\" width=\"173\"><\/td>\n<td style=\"width: 36.6218%;\" width=\"247\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 36.1734%;\" width=\"243\"><span style=\"color: #006275;\">2. Logic chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00fd<\/span><\/td>\n<td style=\"width: 25.8595%;\" width=\"173\"><\/td>\n<td style=\"width: 36.6218%;\" width=\"247\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 36.1734%;\" width=\"243\"><span style=\"color: #006275;\">3. D\u1eef li\u1ec7u ph\u1ea3n h\u1ed3i ng\u1eafn h\u1ea1n<\/span><\/td>\n<td style=\"width: 25.8595%;\" width=\"173\"><\/td>\n<td style=\"width: 36.6218%;\" width=\"247\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 36.1734%;\" width=\"243\"><span style=\"color: #006275;\">4. Nh\u1ecbp h\u00e0nh \u0111\u1ed9ng \u0111\u1ec1u \u0111\u1eb7n<\/span><\/td>\n<td style=\"width: 25.8595%;\" width=\"173\"><\/td>\n<td style=\"width: 36.6218%;\" width=\"247\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 36.1734%;\" width=\"243\"><span style=\"color: #006275;\">5. Th\u00edch nghi th\u00f4ng minh<\/span><\/td>\n<td style=\"width: 25.8595%;\" width=\"173\"><\/td>\n<td style=\"width: 36.6218%;\" width=\"247\"><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 36.1734%;\" width=\"243\"><span style=\"color: #006275;\">6. M\u1ed1c \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh k\u1ef3<\/span><\/td>\n<td style=\"width: 25.8595%;\" width=\"173\"><\/td>\n<td style=\"width: 36.6218%;\" width=\"247\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"color: #ed1c24;\"><strong>C\u00c1CH \u00c1P D\u1ee4NG CHO DOANH NGHI\u1ec6P SME<\/strong><\/span><\/h2>\n<ul>\n<li><span style=\"color: #006275;\"><strong>TCBD<\/strong>: Ki\u00ean tr\u00ec theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c nh\u01b0\u1ee3ng quy\u1ec1n hu\u1ea5n luy\u1ec7n \u2013 nh\u01b0ng test th\u00f4ng \u0111i\u1ec7p t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng (coaches, DN l\u1edbn, \u0111\u1ed1i t\u00e1c \u0111\u00e0o t\u1ea1o)<\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>H\u1ed3ng K\u00fd<\/strong>: Kh\u00f4ng \u0111\u1ed5i c\u00f4ng th\u1ee9c n\u1ea5u v\u00e0 \u0111\u1ecbnh v\u1ecb \u201cv\u1ecb truy\u1ec1n th\u1ed1ng\u201d \u2013 nh\u01b0ng \u0111i\u1ec1u ch\u1ec9nh menu, c\u00e1ch \u0111\u00f3ng g\u00f3i, k\u00eanh marketing<\/span><\/li>\n<li><span style=\"color: #006275;\"><strong>House &amp; Decor<\/strong>: T\u1eadp trung kh\u00e1ch h\u00e0ng d\u1ef1 \u00e1n l\u1edbn \u2013 nh\u01b0ng s\u1eb5n s\u00e0ng xoay team h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng d\u00e2n d\u1ee5ng n\u1ebfu th\u1ecb tr\u01b0\u1eddng ch\u1eadm l\u1ea1i<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #006275;\"><strong>Ngu\u1ed3n (Scopus\/HBR)<\/strong><\/span><\/p>\n<ol>\n<li><span style=\"color: #006275;\">Kaplan, R. S., &amp; Norton, D. P. (2004). <em>Strategy Maps<\/em>. Harvard Business Press.<\/span><\/li>\n<li><span style=\"color: #006275;\">Ghezzi, A. (2013). Revisiting business strategy under discontinuity. <em>Management Decision<\/em>.<\/span><\/li>\n<li><span style=\"color: #006275;\">Lee, S. M., &amp; Trimi, S. (2018). Innovation for creating a smart future. <em>Journal of Innovation &amp; Knowledge<\/em>.<\/span><\/li>\n<li><span style=\"color: #006275;\">McChesney, C., Covey, S., &amp; Huling, J. (2012). <em>The 4 Disciplines of Execution<\/em>.<\/span><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" title=\"11 bu\u031bo\u031b\u0301c xa\u0302y du\u031b\u0323ng va\u0300 trie\u0302\u0309n khai Quy tri\u0300nh trong Doanh Nghie\u0323\u0302p (full)\" width=\"1020\" height=\"765\" src=\"https:\/\/www.youtube.com\/embed\/E3YN2rJJriQ?start=460&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, t\u1eeb t\u1eadp \u0111o\u00e0n l\u1edbn \u0111\u1ebfn doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME), vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n, nh\u01b0ng kh\u1ea3 n\u0103ng th\u1ef1c thi hi\u1ec7u qu\u1ea3 m\u1edbi l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7. Th\u1ef1c t\u1ebf cho th\u1ea5y, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,11,30,22,12,24,25],"tags":[58],"class_list":["post-5307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-kien-thuc-kinh-doanh","category-lanh-dao-dich-thuc","category-marketing-thuc-chien","category-quan-tri-doanh-nghiep","category-quan-tri-nhan-su-va-doi-ngu","category-sales-va-marketing","tag-huan-luyen-doanh-nghiep"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/posts\/5307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5307"}],"version-history":[{"count":7,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/posts\/5307\/revisions"}],"predecessor-version":[{"id":13440,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/posts\/5307\/revisions\/13440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/media\/5308"}],"wp:attachment":[{"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}