{"id":5293,"date":"2026-02-10T11:21:21","date_gmt":"2026-02-10T04:21:21","guid":{"rendered":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/?p=5293"},"modified":"2026-02-10T11:21:21","modified_gmt":"2026-02-10T04:21:21","slug":"5-buoc-xay-dung-doanh-nghiep-thang-thu-4-dinh-vi-ngach-nam-ro-khach-hang-tang-truong-ben-vung","status":"publish","type":"post","link":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/5-buoc-xay-dung-doanh-nghiep-thang-thu-4-dinh-vi-ngach-nam-ro-khach-hang-tang-truong-ben-vung\/","title":{"rendered":"5 B\u01af\u1edaC X\u00c2Y D\u1ef0NG DOANH NGHI\u1ec6P TH\u00c1NG TH\u1ee8 4: \u0110\u1ecaNH V\u1eca NG\u00c1CH \u2013 N\u1eaeM R\u00d5 KH\u00c1CH H\u00c0NG \u2013 T\u0102NG TR\u01af\u1edeNG B\u1ec0N V\u1eeeNG"},"content":{"rendered":"<p style=\"text-align: center;\" data-start=\"395\" data-end=\"724\"><span style=\"color: #ff6600;\">Trong h\u00e0nh tr\u00ecnh 12 th\u00e1ng 5 b\u01b0\u1edbc x\u00e2y x\u00e2y d\u1ef1ng doanh nghi\u1ec7p b\u1ec1n v\u1eefng, th\u00e1ng th\u1ee9 4 l\u00e0 m\u1ed9t trong nh\u1eefng giai \u0111o\u1ea1n then ch\u1ed1t: <strong data-start=\"505\" data-end=\"571\">\u0110\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng (ICP)<\/strong>. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh b\u1ea1n s\u1ebd b\u00e1n cho ai, m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ed1i \u01b0u to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng \u2013 marketing \u2013 v\u1eadn h\u00e0nh \u2013 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: center;\" data-start=\"726\" data-end=\"1051\"><span style=\"color: #ff6600;\">R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u1edfi s\u1ef1 kinh doanh th\u01b0\u1eddng m\u1eafc sai l\u1ea7m ph\u1ed5 bi\u1ebfn: c\u1ed1 g\u1eafng b\u00e1n cho &#8220;t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi&#8221;. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn ngu\u1ed3n l\u1ef1c b\u1ecb d\u00e0n tr\u1ea3i, th\u00f4ng \u0111i\u1ec7p thi\u1ebfu s\u1eafc n\u00e9t v\u00e0 chi ph\u00ed marketing t\u0103ng cao m\u00e0 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3. V\u00ec v\u1eady, <strong data-start=\"956\" data-end=\"998\">ch\u1ecdn \u0111\u00fang ng\u00e1ch v\u00e0 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng<\/strong> l\u00e0 b\u01b0\u1edbc \u0111i b\u1eaft bu\u1ed9c n\u1ebfu b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/span><\/p>\n<h2 data-start=\"1053\" data-end=\"1119\"><span style=\"color: #006275;\">1. V\u00ec sao ph\u1ea3i ch\u1ecdn th\u1ecb tr\u01b0\u1eddng ng\u00e1ch khi x\u00e2y d\u1ef1ng doanh nghi\u1ec7p?<\/span><\/h2>\n<p data-start=\"1121\" data-end=\"1312\"><span style=\"color: #006275;\">Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u00e1n cho c\u1ea3 th\u1ebf gi\u1edbi. Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 <strong data-start=\"1200\" data-end=\"1228\">chi\u1ebfn th\u1eafng d\u1ec5 d\u00e0ng nh\u1ea5t<\/strong> \u2013 n\u01a1i kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ea7n b\u1ea1n, s\u1eb5n s\u00e0ng chi ti\u1ec1n v\u00e0 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y b\u1ea1n d\u1ec5 d\u00e0ng.<\/span><\/p>\n<p data-start=\"1314\" data-end=\"1340\"><span style=\"color: #006275;\">N\u1ebfu kh\u00f4ng ch\u1ecdn \u0111\u00fang ng\u00e1ch:<\/span><\/p>\n<ul data-start=\"1341\" data-end=\"1501\">\n<li data-start=\"1341\" data-end=\"1389\">\n<p data-start=\"1343\" data-end=\"1389\"><span style=\"color: #006275;\">B\u1ea1n s\u1ebd ph\u1ea3i c\u1ea1nh tranh v\u1ec1 gi\u00e1 thay v\u00ec gi\u00e1 tr\u1ecb.<\/span><\/p>\n<\/li>\n<li data-start=\"1390\" data-end=\"1456\">\n<p data-start=\"1392\" data-end=\"1456\"><span style=\"color: #006275;\">Chi ph\u00ed qu\u1ea3ng c\u00e1o cao nh\u01b0ng hi\u1ec7u qu\u1ea3 th\u1ea5p do nh\u1eafm sai \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/p>\n<\/li>\n<li data-start=\"1457\" data-end=\"1501\">\n<p data-start=\"1459\" data-end=\"1501\"><span style=\"color: #006275;\">Kh\u00e1ch h\u00e0ng kh\u00f4ng hi\u1ec3u b\u1ea1n c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t.<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1503\" data-end=\"1554\"><span style=\"color: #006275;\">Ng\u01b0\u1ee3c l\u1ea1i, khi b\u1ea1n <strong data-start=\"1522\" data-end=\"1553\">\u0111\u1ecbnh v\u1ecb r\u00f5 ng\u00e1ch th\u1ecb tr\u01b0\u1eddng<\/strong>:<\/span><\/p>\n<ul data-start=\"1555\" data-end=\"1745\">\n<li data-start=\"1555\" data-end=\"1623\">\n<p data-start=\"1557\" data-end=\"1623\"><span style=\"color: #006275;\">B\u1ea1n hi\u1ec3u s\u00e2u s\u1eafc n\u1ed7i \u0111au, mong mu\u1ed1n v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch.<\/span><\/p>\n<\/li>\n<li data-start=\"1624\" data-end=\"1676\">\n<p data-start=\"1626\" data-end=\"1676\"><span style=\"color: #006275;\">C\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p \u0111\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<\/li>\n<li data-start=\"1677\" data-end=\"1745\">\n<p data-start=\"1679\" data-end=\"1745\"><span style=\"color: #006275;\">T\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c, n\u00e2ng cao bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"1747\" data-end=\"1787\"><span style=\"color: #006275;\">2. Kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 ai?<\/span><\/h2>\n<figure id=\"attachment_4776\" aria-describedby=\"caption-attachment-4776\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4776 size-large\" src=\"https:\/\/tcdevelopment.edu.vn\/wp-content\/uploads\/2025\/07\/Building-a-Cyber-Resilient-Business-6-1024x587.png\" alt=\"5 B\u01af\u1edaC X\u00c2Y D\u1ef0NG DOANH NGHI\u1ec6P: \u0110\u1ecaNH V\u1eca NG\u00c1CH \u2013 N\u1eaeM R\u00d5 KH\u00c1CH H\u00c0NG \u2013 T\u0102NG TR\u01af\u1edeNG B\u1ec0N V\u1eeeNG\" width=\"1024\" height=\"587\" \/><figcaption id=\"caption-attachment-4776\" class=\"wp-caption-text\"><span style=\"color: #006275;\">5 B\u01af\u1edaC X\u00c2Y D\u1ef0NG DOANH NGHI\u1ec6P: \u0110\u1ecaNH V\u1eca NG\u00c1CH \u2013 N\u1eaeM R\u00d5 KH\u00c1CH H\u00c0NG \u2013 T\u0102NG TR\u01af\u1edeNG B\u1ec0N V\u1eeeNG<\/span><\/figcaption><\/figure>\n<p data-start=\"1789\" data-end=\"1901\"><span style=\"color: #006275;\">M\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t khi x\u00e2y d\u1ef1ng doanh nghi\u1ec7p l\u00e0:<\/span><br data-start=\"1858\" data-end=\"1861\" \/><span style=\"color: #006275;\"><strong data-start=\"1861\" data-end=\"1901\">\u201cKh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 ai?\u201d<\/strong><\/span><\/p>\n<p data-start=\"1903\" data-end=\"2032\"><span style=\"color: #006275;\">Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch m\u01a1 h\u1ed3: \u201cPh\u1ee5 n\u1eef\u201d, \u201cNg\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh\u201d, \u201cNg\u01b0\u1eddi th\u00edch l\u00e0m \u0111\u1eb9p\u201d\u2026 nh\u01b0ng \u0111\u00f3 l\u00e0 m\u00f4 t\u1ea3 qu\u00e1 r\u1ed9ng.<\/span><\/p>\n<p data-start=\"2034\" data-end=\"2107\"><span style=\"color: #006275;\">Kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng (Ideal Customer Profile \u2013 ICP) c\u1ea7n \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 r\u00f5 h\u01a1n:<\/span><\/p>\n<ul data-start=\"2108\" data-end=\"2263\">\n<li data-start=\"2108\" data-end=\"2124\">\n<p data-start=\"2110\" data-end=\"2124\"><span style=\"color: #006275;\">H\u1ecd s\u1ed1ng \u1edf \u0111\u00e2u?<\/span><\/p>\n<\/li>\n<li data-start=\"2125\" data-end=\"2142\">\n<p data-start=\"2127\" data-end=\"2142\"><span style=\"color: #006275;\">Bao nhi\u00eau tu\u1ed5i?<\/span><\/p>\n<\/li>\n<li data-start=\"2143\" data-end=\"2165\">\n<p data-start=\"2145\" data-end=\"2165\"><span style=\"color: #006275;\">M\u1ee9c thu nh\u1eadp ra sao?<\/span><\/p>\n<\/li>\n<li data-start=\"2166\" data-end=\"2206\">\n<p data-start=\"2168\" data-end=\"2206\"><span style=\"color: #006275;\">M\u1ed1i quan t\u00e2m v\u00e0 n\u1ed7i lo m\u1ed7i ng\u00e0y l\u00e0 g\u00ec?<\/span><\/p>\n<\/li>\n<li data-start=\"2207\" data-end=\"2263\">\n<p data-start=\"2209\" data-end=\"2263\"><span style=\"color: #006275;\">H\u1ecd ti\u00eau ti\u1ec1n v\u00e0o \u0111\u00e2u v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin \u1edf k\u00eanh n\u00e0o?<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2265\" data-end=\"2438\"><span style=\"color: #006275;\">V\u00ed d\u1ee5: \u201cPh\u1ee5 n\u1eef t\u1eeb 30\u201345 tu\u1ed5i, s\u1ed1ng \u1edf TP.HCM, l\u00e0m v\u0103n ph\u00f2ng, c\u00f3 con nh\u1ecf, thu nh\u1eadp trung b\u00ecnh kh\u00e1 tr\u1edf l\u00ean, quan t\u00e2m s\u1eafc \u0111\u1eb9p v\u00e0 th\u01b0\u1eddng xuy\u00ean b\u1ecb stress v\u00ec c\u00f4ng vi\u1ec7c \u2013 gia \u0111\u00ecnh\u201d.<\/span><\/p>\n<p data-start=\"2440\" data-end=\"2610\"><span style=\"color: #006275;\">Khi b\u1ea1n c\u00e0ng hi\u1ec3u kh\u00e1ch h\u00e0ng r\u00f5 nh\u01b0 ch\u00ednh ng\u01b0\u1eddi th\u00e2n c\u1ee7a m\u00ecnh, b\u1ea1n c\u00e0ng d\u1ec5 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5 \u2013 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 kh\u00f4ng ph\u1ea3i c\u1ea1nh tranh b\u1eb1ng vi\u1ec7c \u201cgi\u1ea3m gi\u00e1\u201d.<\/span><\/p>\n<blockquote><p><span style=\"color: #993300;\"><em>Xem th\u00eam:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/ceo.actioncoach.edu.vn\/khoa-hoc\/dao-tao--ceo--chien-luoc-cong-ty-%E2%80%93-ung-dung-cong-cu-chien-luoc--51.html\">KHO\u00c1 \u0110\u00c0O T\u1ea0O \u201cCEO &amp; CHI\u1ebeN L\u01af\u1ee2C C\u00d4NG TY \u2013 \u1ee8NG D\u1ee4NG C\u00d4NG C\u1ee4 CHI\u1ebeN L\u01af\u1ee2C\u201d<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #993300;\"><em>Tham kh\u1ea3o:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/ceo.actioncoach.edu.vn\/khoa-hoc\/khoa-dao-tao-ky-nang-lanh-dao-cho-quan-ly-cap-cao-cxo-10.html\">Kh\u00f3a \u0111\u00e0o t\u1ea1o \u201cK\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o cho Qu\u1ea3n l\u00fd c\u1ea5p cao CxO\u201d<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #993300;\"><em>Xem th\u00eam:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/tcdevelopment.edu.vn\/5-buoc-xay-dung-cong-ty-ben-vung-khoi-dau-tu-viec-lam-chu-thoi-gian-va-muc-tieu-ca-nhan\/\">5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng doanh nghi\u1ec7p b\u1ec1n v\u1eefng kh\u1edfi \u0111\u1ea7u t\u1eeb vi\u1ec7c l\u00e0m ch\u1ee7 th\u1eddi gian v\u00e0 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n<\/a><\/em><\/span><\/p><\/blockquote>\n<h2 data-start=\"2612\" data-end=\"2658\"><span style=\"color: #006275;\">3. Ba b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 ICP<\/span><\/h2>\n<figure id=\"attachment_4777\" aria-describedby=\"caption-attachment-4777\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4777 size-full\" src=\"https:\/\/tcdevelopment.edu.vn\/wp-content\/uploads\/2025\/07\/create-market-positioning-strategy.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 m\u1ed9t b\u01b0\u1edbc r\u1ea5t quan tr\u1ecdng \" width=\"900\" height=\"566\" \/><figcaption id=\"caption-attachment-4777\" class=\"wp-caption-text\"><span style=\"color: #006275;\">\u0110\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 m\u1ed9t b\u01b0\u1edbc r\u1ea5t quan tr\u1ecdng<\/span><\/figcaption><\/figure>\n<h3 data-start=\"2660\" data-end=\"2716\"><span style=\"color: #006275;\">B\u01b0\u1edbc 1: Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo 3 ti\u00eau ch\u00ed th\u1ef1c t\u1ebf<\/span><\/h3>\n<p data-start=\"2718\" data-end=\"2843\"><span style=\"color: #006275;\">Thay v\u00ec l\u00fd thuy\u1ebft ph\u1ee9c t\u1ea1p nh\u01b0 m\u00f4 h\u00ecnh S.T.P (Segmentation \u2013 Targeting \u2013 Positioning), b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng 3 c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n:<\/span><\/p>\n<ul data-start=\"2844\" data-end=\"3087\">\n<li data-start=\"2844\" data-end=\"2922\">\n<p data-start=\"2846\" data-end=\"2922\"><span style=\"color: #006275;\">Ai \u0111ang c\u00f3 v\u1ea5n \u0111\u1ec1 r\u00f5 r\u00e0ng m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft t\u1ed1t?<\/span><\/p>\n<\/li>\n<li data-start=\"2923\" data-end=\"2994\">\n<p data-start=\"2925\" data-end=\"2994\"><span style=\"color: #006275;\">Ai c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 cho gi\u1ea3i ph\u00e1p b\u1ea1n cung c\u1ea5p?<\/span><\/p>\n<\/li>\n<li data-start=\"2995\" data-end=\"3087\">\n<p data-start=\"2997\" data-end=\"3087\"><span style=\"color: #006275;\">Ai d\u1ec5 ti\u1ebfp c\u1eadn nh\u1ea5t th\u00f4ng qua c\u00e1c k\u00eanh b\u1ea1n \u0111ang c\u00f3 (Facebook, Zalo, h\u1ed9i nh\u00f3m, offline&#8230;)?<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3089\" data-end=\"3137\"><span style=\"color: #006275;\"><strong data-start=\"3089\" data-end=\"3118\">Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00fd t\u01b0\u1edfng<\/strong> l\u00e0 khi kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<ul data-start=\"3138\" data-end=\"3184\">\n<li data-start=\"3138\" data-end=\"3158\">\n<p data-start=\"3140\" data-end=\"3158\"><span style=\"color: #006275;\">C\u00f3 v\u1ea5n \u0111\u1ec1 r\u00f5 r\u00e0ng.<\/span><\/p>\n<\/li>\n<li data-start=\"3159\" data-end=\"3169\">\n<p data-start=\"3161\" data-end=\"3169\"><span style=\"color: #006275;\">C\u00f3 ti\u1ec1n.<\/span><\/p>\n<\/li>\n<li data-start=\"3170\" data-end=\"3184\">\n<p data-start=\"3172\" data-end=\"3184\"><span style=\"color: #006275;\">D\u1ec5 ti\u1ebfp c\u1eadn.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3186\" data-end=\"3242\"><span style=\"color: #006275;\">B\u01b0\u1edbc 2: Vi\u1ebft l\u1ea1i ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng (ICP)<\/span><\/h3>\n<p data-start=\"3244\" data-end=\"3346\"><span style=\"color: #006275;\">H\u00e3y d\u00e0nh th\u1eddi gian vi\u1ebft ra m\u1ed9t b\u1ea3n m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 ICP \u2013 l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 vi\u1ebft tay tr\u00ean m\u1ed9t t\u1edd gi\u1ea5y.<\/span><\/p>\n<p data-start=\"3348\" data-end=\"3366\"><span style=\"color: #006275;\">C\u00e1c c\u00e2u h\u1ecfi g\u1ee3i \u00fd:<\/span><\/p>\n<ul data-start=\"3367\" data-end=\"3737\">\n<li data-start=\"3367\" data-end=\"3430\">\n<p data-start=\"3369\" data-end=\"3430\"><span style=\"color: #006275;\">Who: H\u1ecd l\u00e0 ai? (Tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p, ho\u00e0n c\u1ea3nh s\u1ed1ng)<\/span><\/p>\n<\/li>\n<li data-start=\"3431\" data-end=\"3517\">\n<p data-start=\"3433\" data-end=\"3517\"><span style=\"color: #006275;\">How: M\u1ed9t ng\u00e0y c\u1ee7a h\u1ecd di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o? (Th\u00f3i quen, gi\u1edd online, h\u00e0nh vi ti\u00eau d\u00f9ng)<\/span><\/p>\n<\/li>\n<li data-start=\"3518\" data-end=\"3578\">\n<p data-start=\"3520\" data-end=\"3578\"><span style=\"color: #006275;\">Why: H\u1ecd lo l\u1eafng \u0111i\u1ec1u g\u00ec? (M\u1ed1i quan t\u00e2m, n\u1ed7i \u0111au, m\u1ee5c ti\u00eau)<\/span><\/p>\n<\/li>\n<li data-start=\"3579\" data-end=\"3663\">\n<p data-start=\"3581\" data-end=\"3663\"><span style=\"color: #006275;\">What\/When: H\u1ecd \u0111ang mu\u1ed1n thay \u0111\u1ed5i \u0111i\u1ec1u g\u00ec? Gi\u1ea3i ph\u00e1p b\u1ea1n cung c\u1ea5p \u0111\u1ebfn \u0111\u00fang l\u00fac n\u00e0o?<\/span><\/p>\n<\/li>\n<li data-start=\"3664\" data-end=\"3737\">\n<p data-start=\"3666\" data-end=\"3737\"><span style=\"color: #006275;\">Where: H\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin \u1edf \u0111\u00e2u? (Facebook, TikTok, Google, b\u1ea1n b\u00e8\u2026)<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3739\" data-end=\"3870\"><span style=\"color: #006275;\">Khi b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng, b\u1ea1n s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u2013 th\u00f4ng \u0111i\u1ec7p \u2013 quy tr\u00ecnh ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p h\u01a1n g\u1ea5p nhi\u1ec1u l\u1ea7n.<\/span><\/p>\n<blockquote><p><span style=\"color: #993300;\"><em>Xem th\u00eam:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/ceo.actioncoach.edu.vn\/khoa-hoc\/dao-tao--ceo--chien-luoc-cong-ty-%E2%80%93-ung-dung-cong-cu-chien-luoc--51.html\">KHO\u00c1 \u0110\u00c0O T\u1ea0O \u201cCEO &amp; CHI\u1ebeN L\u01af\u1ee2C C\u00d4NG TY \u2013 \u1ee8NG D\u1ee4NG C\u00d4NG C\u1ee4 CHI\u1ebeN L\u01af\u1ee2C\u201d<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #993300;\"><em>Tham kh\u1ea3o:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/ceo.actioncoach.edu.vn\/khoa-hoc\/khoa-dao-tao-ky-nang-lanh-dao-cho-quan-ly-cap-cao-cxo-10.html\">Kh\u00f3a \u0111\u00e0o t\u1ea1o \u201cK\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o cho Qu\u1ea3n l\u00fd c\u1ea5p cao CxO\u201d<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #993300;\"><em>Xem th\u00eam:\u00a0<a style=\"color: #993300;\" href=\"https:\/\/tcdevelopment.edu.vn\/5-buoc-xay-dung-cong-ty-ben-vung-khoi-dau-tu-viec-lam-chu-thoi-gian-va-muc-tieu-ca-nhan\/\">5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng doanh nghi\u1ec7p b\u1ec1n v\u1eefng kh\u1edfi \u0111\u1ea7u t\u1eeb vi\u1ec7c l\u00e0m ch\u1ee7 th\u1eddi gian v\u00e0 m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n<\/a><\/em><\/span><\/p><\/blockquote>\n<h3 data-start=\"3872\" data-end=\"3905\"><span style=\"color: #006275;\">B\u01b0\u1edbc 3: T\u1ea1o b\u1ea3n \u0111\u1ed3 ch\u1ecdn ng\u00e1ch<\/span><\/h3>\n<p data-start=\"3907\" data-end=\"4020\"><span style=\"color: #006275;\">H\u00e3y l\u1eadp m\u1ed9t b\u1ea3ng so s\u00e1nh nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nhau v\u00e0 ch\u1ecdn nh\u00f3m ph\u00f9 h\u1ee3p nh\u1ea5t d\u1ef1a tr\u00ean 4 ti\u00eau ch\u00ed:<\/span><\/p>\n<ul data-start=\"4021\" data-end=\"4133\">\n<li data-start=\"4021\" data-end=\"4041\">\n<p data-start=\"4023\" data-end=\"4041\"><span style=\"color: #006275;\">C\u00f3 v\u1ea5n \u0111\u1ec1 r\u00f5 r\u00e0ng.<\/span><\/p>\n<\/li>\n<li data-start=\"4042\" data-end=\"4064\">\n<p data-start=\"4044\" data-end=\"4064\"><span style=\"color: #006275;\">C\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3.<\/span><\/p>\n<\/li>\n<li data-start=\"4065\" data-end=\"4097\">\n<p data-start=\"4067\" data-end=\"4097\"><span style=\"color: #006275;\">D\u1ec5 ti\u1ebfp c\u1eadn b\u1eb1ng k\u00eanh hi\u1ec7n c\u00f3.<\/span><\/p>\n<\/li>\n<li data-start=\"4098\" data-end=\"4133\">\n<p data-start=\"4100\" data-end=\"4133\"><span style=\"color: #006275;\">C\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4135\" data-end=\"4235\"><span style=\"color: #006275;\">\u0110\u00e2y ch\u00ednh l\u00e0 b\u1ea3n \u0111\u1ed3 ch\u1ecdn ng\u00e1ch \u2013 kim ch\u1ec9 nam gi\u00fap b\u1ea1n kh\u00f4ng b\u1ecb l\u1ea1c h\u01b0\u1edbng tr\u00ean h\u00e0nh tr\u00ecnh kinh doanh.<\/span><\/p>\n<h2 data-start=\"4237\" data-end=\"4280\"><span style=\"color: #006275;\">4. B\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c nh\u1ecf, l\u1eb7p l\u1ea1i m\u1ed7i ng\u00e0y<\/span><\/h2>\n<p data-start=\"4282\" data-end=\"4433\"><span style=\"color: #006275;\">M\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng kh\u00f4ng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c b\u00e1n \u0111\u01b0\u1ee3c cho th\u1eadt nhi\u1ec1u ng\u01b0\u1eddi, m\u00e0 l\u00e0 <strong data-start=\"4371\" data-end=\"4432\">b\u00e1n \u0111\u00fang cho m\u1ed9t nh\u00f3m nh\u1ecf ng\u01b0\u1eddi \u2013 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u1ed7i ng\u00e0y<\/strong>.<\/span><\/p>\n<p data-start=\"4435\" data-end=\"4485\"><span style=\"color: #006275;\">Ch\u1ec9 c\u1ea7n c\u00f3 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh, h\u1ecd s\u1ebd:<\/span><\/p>\n<ul data-start=\"4486\" data-end=\"4594\">\n<li data-start=\"4486\" data-end=\"4506\">\n<p data-start=\"4488\" data-end=\"4506\"><span style=\"color: #006275;\">Mua l\u1ea1i nhi\u1ec1u l\u1ea7n.<\/span><\/p>\n<\/li>\n<li data-start=\"4507\" data-end=\"4535\">\n<p data-start=\"4509\" data-end=\"4535\"><span style=\"color: #006275;\">Gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n<\/li>\n<li data-start=\"4536\" data-end=\"4594\">\n<p data-start=\"4538\" data-end=\"4594\"><span style=\"color: #006275;\">Gi\u00fap b\u1ea1n t\u1ea1o uy t\u00edn \u2013 danh ti\u1ebfng \u2013 t\u0103ng tr\u01b0\u1edfng t\u1ef1 nhi\u00ean.<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4596\" data-end=\"4666\"><span style=\"color: #006275;\">\u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng t\u1ea1o ra doanh nghi\u1ec7p b\u1ec1n v\u1eefng v\u00e0 c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao.<\/span><\/p>\n<h2 data-start=\"4668\" data-end=\"4730\"><span style=\"color: #006275;\">5. T\u1ed5ng k\u1ebft: H\u00e0nh tr\u00ecnh x\u00e2y doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u t\u1eeb \u201cng\u00e1ch\u201d<\/span><\/h2>\n<p data-start=\"4732\" data-end=\"4880\"><span style=\"color: #006275;\">\u201cNg\u00e1ch\u201d kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 gi\u1edbi h\u1ea1n, m\u00e0 l\u00e0 \u0111i\u1ec3m xu\u1ea5t ph\u00e1t th\u00f4ng minh.<\/span><br data-start=\"4803\" data-end=\"4806\" \/><span style=\"color: #006275;\"><strong data-start=\"4806\" data-end=\"4880\">H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t nh\u00f3m ng\u01b0\u1eddi \u2013 ph\u1ee5c v\u1ee5 h\u1ecd th\u1eadt t\u1ed1t \u2013 r\u1ed3i m\u1edf r\u1ed9ng sau.<\/strong><\/span><\/p>\n<p data-start=\"4882\" data-end=\"5038\"><span style=\"color: #006275;\">Khi b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u00fang kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ph\u00f9 h\u1ee3p, m\u1ecdi b\u01b0\u1edbc ti\u1ebfp theo trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng doanh nghi\u1ec7p s\u1ebd r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"11 bu\u031bo\u031b\u0301c xa\u0302y du\u031b\u0323ng va\u0300 trie\u0302\u0309n khai Quy tri\u0300nh trong Doanh Nghie\u0323\u0302p (full)\" width=\"1020\" height=\"765\" src=\"https:\/\/www.youtube.com\/embed\/E3YN2rJJriQ?start=458&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong h\u00e0nh tr\u00ecnh 12 th\u00e1ng 5 b\u01b0\u1edbc x\u00e2y x\u00e2y d\u1ef1ng doanh nghi\u1ec7p b\u1ec1n v\u1eefng, th\u00e1ng th\u1ee9 4 l\u00e0 m\u1ed9t trong nh\u1eefng giai \u0111o\u1ea1n then ch\u1ed1t: \u0110\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng (ICP). \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh b\u1ea1n s\u1ebd b\u00e1n cho ai, m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,11,30,22,23,12,24],"tags":[],"class_list":["post-5293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-kien-thuc-kinh-doanh","category-lanh-dao-dich-thuc","category-marketing-thuc-chien","category-phong-cach-hanh-vi-disc","category-quan-tri-doanh-nghiep","category-quan-tri-nhan-su-va-doi-ngu"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/posts\/5293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/comments?post=5293"}],"version-history":[{"count":2,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/posts\/5293\/revisions"}],"predecessor-version":[{"id":13443,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/posts\/5293\/revisions\/13443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/media\/5294"}],"wp:attachment":[{"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/media?parent=5293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/categories?post=5293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/tags?post=5293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}