{"id":1992,"date":"2026-02-10T11:22:10","date_gmt":"2026-02-10T04:22:10","guid":{"rendered":"http:\/\/tcdevelopment.edu.vn\/\/?p=1992"},"modified":"2026-02-10T11:22:10","modified_gmt":"2026-02-10T04:22:10","slug":"dich-vu-khach-hang-the-manh-canh-tranh-cua-doanh-nghiep-2","status":"publish","type":"post","link":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/dich-vu-khach-hang-the-manh-canh-tranh-cua-doanh-nghiep-2\/","title":{"rendered":"D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng – th\u1ebf m\u1ea1nh c\u1ea1nh tranh c\u1ee7a Doanh Nghi\u1ec7p"},"content":{"rendered":"

Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng n\u1ebfu b\u1ea1n mu\u1ed1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \bT\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n v\u00f4 c\u00f9ng r\u00f5 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/b><\/span><\/p>\n

D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/span><\/h2>\n

D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/span><\/h3>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 m\u00e0 b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ea3 tr\u01b0\u1edbc, trong v\u00e0 sau khi h\u1ecd mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, gi\u00fap h\u1ecd c\u00f3 tr\u1ea3i nghi\u1ec7m d\u1ec5 d\u00e0ng v\u00e0 th\u00fa v\u1ecb v\u1edbi b\u1ea1n.<\/span><\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a ng\u00e0y nay v\u01b0\u1ee3t xa vi\u1ec7c h\u1ed7 tr\u1ee3 qua \u0111i\u1ec7n tho\u1ea1i truy\u1ec1n th\u1ed1ng. N\u00f3 c\u00f3 s\u1eb5n qua email, web, tin nh\u1eafn v\u0103n b\u1ea3n v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Nhi\u1ec1u c\u00f4ng ty c\u0169ng cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 t\u1ef1 ph\u1ee5c v\u1ee5, v\u00ec v\u1eady kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a ri\u00eang m\u00ecnh b\u1ea5t c\u1ee9 l\u00fac n\u00e0o d\u00f9 ng\u00e0y hay \u0111\u00eam. H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi; \u0111\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong l\u1eddi h\u1ee9a m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0a ra v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi Doanh nghi\u1ec7p?<\/b><\/span><\/h3>\n

Tr\u01b0\u1edbc \u0111\u00e2y, m\u1ecdi ng\u01b0\u1eddi ch\u1ecdn c\u00f4ng ty m\u00e0 h\u1ecd \u0111\u00e3 kinh doanh d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3, ho\u1eb7c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p, nh\u01b0ng ng\u00e0y nay tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 th\u01b0\u1eddng l\u00e0 to\u00e0n b\u1ed9 quy tr\u00ecnh ph\u1ee5c v\u1ee5 c\u1ee7a to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 trong c\u00f4ng ty.<\/span><\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi<\/span><\/em><\/a> mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi, \u0111\u1eb7c bi\u1ec7t khi nh\u00f3m h\u1ed7 tr\u1ee3 c\u1ee7a b\u1ea1n v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c ch\u1ec9 ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 h\u01b0\u1edbng t\u1edbi d\u1ef1 \u0111o\u00e1n c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. Khi c\u00e1c \u0111\u1ea1i l\u00fd h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u1ec3 v\u01b0\u1ee3t l\u00ean tr\u00ean v\u00e0 v\u01b0\u1ee3t ra ngo\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00f3 gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng b\u00e1n th\u00eam ho\u1eb7c b\u00e1n ch\u00e9o c\u00e1c d\u1ecbch v\u1ee5 c\u00f3 li\u00ean quan, h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m chi\u1ebfn th\u1eafng gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

\"D\u1ecbch<\/a><\/p>\n

Hi\u1ec7u qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc<\/b><\/span><\/h2>\n

B\u1ed1i c\u1ea3nh chung c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/h3>\n

Khi Vi\u1ec7t Nam b\u01b0\u1edbc ch\u00e2n v\u00e0o Hi\u1ec7p \u0111\u1ecbnh TPP, \u0111\u00f3 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i to l\u1edbn nh\u01b0ng c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf v\u1edbi c\u00e1c doanh nghi\u1ec7p. Khi gi\u1ea3m thu\u1ebf NK v\u1ec1 con s\u1ed1 0 \u0111\u1ed3ng ngh\u0129a h\u00e0ng h\u00f3a c\u1ee7a doanh nghi\u1ec7p trong n\u01b0\u1edbc ph\u1ea3i c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1edbi h\u00e0ng nh\u1eadp t\u1eeb c\u00e1c n\u01b0\u1edbc trong kh\u1ed1i TPP.<\/span><\/p>\n

Ngo\u00e0i c\u1ea1nh tranh v\u1ec1 gi\u00e1 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a, doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 quan tr\u1ecdng h\u01a1n n\u1eefa l\u00e0 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/p>\n

V\u1eady \u0111\u1ecbnh h\u01b0\u1edbng n\u00e0o cho doanh nghi\u1ec7p \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng trong nh\u1eefng n\u0103m t\u1edbi? B\u00e0i vi\u1ebft n\u00e0y t\u00f4i s\u1ebd chia s\u1ebb v\u1ec1 m\u1ed9t gi\u1ea3i ph\u00e1p cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o xem x\u00e9t l\u1ea1i ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p trong nh\u1eefng n\u0103m t\u1edbi, \u0111\u00f3 ch\u00ednh l\u00e0 D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

C\u00f4ng ty TOYOTA lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p \u0111i \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 ngay c\u1ea3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng m\u1edbi khi Vi\u1ec7t Nam h\u1ed9i nh\u1eadp TPP, TOYOTA \u0111\u00e3 th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u1eefng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t v\u1ec1 k\u1ef9 n\u0103ng D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng. V\u1eady t\u1ea1i sao doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng t\u1eadp trung c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh?\u00a0<\/i><\/span><\/p>\n

M\u1ed9t khi gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 g\u1ea7n nh\u01b0 ngang nhau,\u00a0kh\u00e1ch h\u00e0ng s\u1ebd mua s\u1ea3n ph\u1ea9m theo tr\u1ea3i nghi\u1ec7m<\/b>. N\u1ebfu tr\u1ea3i nghi\u1ec7m D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng t\u1ed1t, kh\u00e1ch h\u00e0ng s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

V\u1edbi D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u01b0\u1ee3t qu\u00e1 s\u1ef1 mong \u0111\u1ee3i<\/b>, b\u1ea1n s\u1ebd bi\u1ebfn h\u1ecd\u00a0tr\u1edf th\u00e0nh\u00a0kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/b> <\/span><\/a>v\u00e0 h\u1ecd s\u1ebd quay l\u1ea1i mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n trong t\u01b0\u01a1ng lai. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a TOYOTA. D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111i t\u1eeb t\u1ed1t \u0111\u1ebfn tuy\u1ec7t v\u1eddi.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y, t\u00f4i \u0111\u01b0a ra m\u1ed9t s\u1ed1 \u0111\u1ecbnh h\u01b0\u1edbng d\u01b0\u1edbi \u0111\u00e2y v\u1ec1 D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng gi\u00fap c\u00e1c ch\u1ee7 doanh nghi\u1ec7p hi\u1ec3u bi\u1ebft th\u00eam v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c t\u1eadp trung sau khi c\u00f3 kh\u00e1ch h\u00e0ng mua h\u00e0ng m\u00e0 ph\u1ea3i qua t\u00e2m th\u1ec3 hi\u1ec7n TR\u01af\u1edaC – TRONG v\u00e0 SAU khi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

M\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc v\u00e0 nh\u1ea5t qu\u00e1n l\u00e0 g\u00ec?<\/span><\/h3>\n

\u0110\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft<\/span> “X\u00e2y d\u1ef1ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc b\u1eb1ng m\u00f4 h\u00ecnh HEART”<\/em><\/span><\/strong><\/a><\/p>\n

V\u00e0 tham kh\u1ea3o qua c\u00e1c s\u1ed1 li\u1ec7u sau \u0111\u00e2y… b\u1eb1ng h\u00ecnh \u1ea3nh.<\/span><\/p>\n

\"D\u1ecbch<\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Global Mc Donald v\u00e0o n\u0103m 2020, D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng doanh thu 58% v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00eam 23%, trong khi \u0111\u00f3 chi ph\u00ed t\u1ed1n th\u00eam cho nh\u00e2n s\u1ef1 ch\u1ec9 v\u00e0o kho\u1ea3ng 7%. \u0110i\u1ec1u n\u00e0y cho ta th\u1ea5y r\u00f5 c\u00e1c c\u00f4ng ty c\u1ea7n t\u1eadp trung v\u00e0o th\u1ebf m\u1ea1nh l\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a, chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c.<\/span><\/p>\n

T\u1eeb d\u1ecbch v\u1ee5 t\u1ed1t – kh\u00e1ch h\u00e0ng s\u1ebd trung th\u00e0nh v\u00e0 gi\u1edbi thi\u1ec7u th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi… 83% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t cho r\u1eb1ng h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng mua h\u00e0ng c\u1ee7a b\u1ea1n qua s\u1ef1 gi\u1edbi thi\u1ec7u c\u1ee7a ng\u01b0\u1eddi th\u00e2n v\u00e0 b\u1ea1n b\u00e8 h\u01a1n b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o kh\u00e1c, theo AC Nielson.<\/em><\/span><\/p>\n

\"d\u1ecbch<\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc mang l\u1ea1i hi\u1ec7u qu\u1ea3 g\u00ec cho C\u00f4ng ty?<\/span><\/b><\/span><\/h2>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc gi\u1eef \u0111\u01b0\u1ee3c 68% – 96% kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/h3>\n

Ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i r\u1eb1ng gi\u1eef kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i r\u1ebb h\u01a1n l\u00e0 t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi. (Ng\u01b0\u1eddi ta th\u1eadm ch\u00ed c\u00f2n \u01b0\u1edbc t\u00ednh r\u1eb1ng vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng s\u1ebd t\u1ed1n g\u1ea5p 6\u20137 l\u1ea7n.) V\u00e0 \u0111\u00fang l\u00e0 nh\u01b0 v\u1eady: D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng t\u1ed1t l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng gi\u00e1n \u0111o\u1ea1n. C\u01a1 quan Qu\u1ea3n l\u00fd Doanh nghi\u1ec7p Nh\u1ecf c\u1ee7a Hoa K\u1ef3 b\u00e1o c\u00e1o r\u1eb1ng 68% kh\u00e1ch h\u00e0ng r\u1eddi \u0111i v\u00ec h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi c\u00e1ch \u0111\u1ed1i x\u1eed m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. \u0110\u1eebng \u0111\u1ec3 \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra v\u1edbi b\u1ea1n. \u01afu ti\u00ean h\u1ed7 tr\u1ee3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/span><\/p>\n

\"d\u1ecbch<\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra ho\u1eb7c ph\u00e1 v\u1ee1 danh ti\u1ebfng c\u1ee7a b\u1ea1n.<\/span><\/h3>\n

Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi x\u00e3 h\u1ed9i ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 quen v\u1edbi vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n, khi h\u1ecd mu\u1ed1n, k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd c\u0169ng t\u0103ng theo. Tr\u00ean th\u1ef1c t\u1ebf, trong m\u1ed9t cu\u1ed9c th\u0103m d\u00f2 g\u1ea7n \u0111\u00e2y, 82% CEO b\u00e1o c\u00e1o r\u1eb1ng k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00f4ng ty c\u1ee7a h\u1ecd cao h\u01a1n “ph\u1ea7n n\u00e0o” ho\u1eb7c “nhi\u1ec1u” so v\u1edbi ba n\u0103m tr\u01b0\u1edbc.<\/span><\/p>\n

H\u01a1n th\u1ebf n\u1eefa, kh\u00e1ch h\u00e0ng ng\u00e0y nay nhanh ch\u00f3ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c tr\u1ef1c tuy\u1ebfn, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3. \u0110i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft l\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tr\u00ean m\u1ecdi k\u00eanh ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean v\u00e0 thi\u1ebft l\u1eadp d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t \u1edf c\u1ea3 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i.<\/span><\/p>\n

Nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3\u00a0d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u01b0\u1ee3t qu\u00e1 s\u1ef1 mong \u0111\u1ee3i<\/b>, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0a gi\u00e1 tr\u1ecb n\u00e0y l\u00ean ph\u00eda tr\u01b0\u1edbc v\u00e0 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng s\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p, th\u1eadm ch\u00ed\u00a0tr\u00ean c\u1ea3 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p<\/b>\u00a0v\u00e0 c\u0169ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p hi\u1ec3u v\u00e0 h\u00e0nh \u0111\u1ed9ng theo \u0111\u1ecbnh h\u01b0\u1edbng n\u00e0y.<\/span><\/p>\n

\u201c<\/span>89% of companies now expect to compete mostly on the basis of customer experience.\u201d –<\/strong> <\/em>\u00a0<\/span>GARTNER RESEARCH<\/span><\/a><\/p>\n

B\u1ea1n kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd vi m\u00f4 m\u1ecdi kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 x\u1ea3y ra trong doanh nghi\u1ec7p. Do v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i\u00a0th\u1ef1c hi\u1ec7n c\u00f4ng t\u00e1c \u0111\u00e0o t\u1ea1o<\/b>\u00a0cho m\u1ecdi th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p hi\u1ec3u r\u1eb1ng m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u ph\u1ea3i \u0111\u01b0a l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean \u01b0u ti\u00ean h\u00e0ng\u00a0\u0111\u1ea7u, th\u1eadm ch\u00ed tr\u00ean c\u1ea3 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p, v\u00e0 ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng\u00a0m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u hi\u1ec3u<\/b>\u00a0v\u00e0\u00a0h\u00e0nh \u0111\u1ed9ng theo \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00f3<\/b>.<\/span><\/p>\n

Nh\u00e0 hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/h2>\n

Business COACH<\/a>\u00a0I\u00a0Executive COACH<\/a>\u00a0I Chuy\u00ean gia hu\u1ea5n luy\u1ec7n doanh nghi\u1ec7p.<\/strong><\/p>\n

MBA, Thomas Tr\u1ecbnh To\u00e0n.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng n\u1ebfu b\u1ea1n mu\u1ed1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \bT\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n v\u00f4 c\u00f9ng r\u00f5 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y. D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng l\u00e0…<\/p>\n","protected":false},"author":1,"featured_media":4611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,16,18,11,22,23,12,24,25,26],"tags":[14,15,17,19,20,21],"class_list":["post-1992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet","category-chien-luoc-va-thuc-thi","category-tri-thong-minh-cam-xuc","category-kien-thuc-kinh-doanh","category-marketing-thuc-chien","category-phong-cach-hanh-vi-disc","category-quan-tri-doanh-nghiep","category-quan-tri-nhan-su-va-doi-ngu","category-sales-va-marketing","category-the-diem-can-bang-bsc","tag-business-coaching-11","tag-cham-soc-khach-hang","tag-dich-vu-khach-hang","tag-huan-luyen-1-kem-1","tag-khoa-hoc-cham-soc-khach-hang","tag-marketing-thong-thai"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/posts\/1992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/comments?post=1992"}],"version-history":[{"count":2,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/posts\/1992\/revisions"}],"predecessor-version":[{"id":13684,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/posts\/1992\/revisions\/13684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/media\/4611"}],"wp:attachment":[{"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/media?parent=1992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/categories?post=1992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daotaogiamdoc.pro.vn\/kien-thuc\/wp-json\/wp\/v2\/tags?post=1992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}